Paid Social Strategist

Your Impact on our Mission

Zocdoc's most important asset is our people. As a Paid Social Strategist you will join our growth marketing team and report to the Acquisition Marketing Manager. We're looking for a strategic and data-driven paid social expert to help scale the channel to become one of our largest revenue drivers. You'll be owning the execution and optimization of Meta campaigns, collaborating with creative agencies, and be responsible for helping to expand into new platforms (e.g. Tiktok).

You'll enjoy this role if you are…

• Seeking the challenge of building and scaling a paid social program
• Motivated by a deep-rooted desire to succeed and drive results
• Self-motivated and proactive in seeking guidance and support when necessary
• Organized, efficient and detail-oriented
• Highly skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities

Your day to day is…

• Overseeing the performance of our paid social campaigns
• Managing daily optimizations to ensure we remain on track against channel goals and budget
• Supporting the development and implementation of strategies to continue facilitating growth
• Collaborating with Acquisition Marketing Manager to develop test roadmaps and build out new paid social channels
• Assisting with channel-level reporting and analysis
• Tracking KPIs, distill insights from campaign data, and provide regular performance updates to the team
• Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity
• Developing and executing our creative strategy
• Assisting Acquisition Marketing Manager with managing and briefing our creative partners
• Pitching new paid social concepts based on current trends and performance insights
• Communicating channel results and priorities across the organization
• Effectively conveying results and insights to the broader Acquisition team
• Maintaining strong working relationships with cross-functional partners

You'll be successful in this role if you have…

• 3+ years of experience owning and optimizing paid social campaigns
• Deep knowledge of paid social platforms, best practices and trends
• Proven track record planning, testing and iterating on creative strategies
• An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
• Comfortable working with Looker or other BI tools
• Strong communication and interpersonal skills
• Experience with CRO and landing page testing is a plus

Benefits:

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified