9685 - Marketing Manager, Automotive Software

Description

Position at Wind River

Job Title: Industry Marketing Manager- Automotive

Location: Troy, Michigan

Overview:

Wind River is seeking a hands-on Industry Marketing Manager to drive awareness and demand for our solutions across the automotive industry, with a focus on growing our presence in the software-defined vehicle and intelligent systems markets. This is a great opportunity for someone with a solid background in automotive marketing and demand generation who wants to make a real impact in a fast-moving, strategic vertical.

In this role, you'll work closely with the Sales, Partner, and Product teams to execute marketing programs tailored to the automotive sector. You'll help translate our technology value into industry-specific messaging and develop campaigns that generate pipeline and accelerate deal velocity.

What You'll Do:

• Support the execution of the go-to-market strategy for the automotive vertical
• Drive demand generation programs and campaigns targeting key automotive accounts and segments
• Collaborate with Sales to understand account priorities and ensure strong alignment on marketing programs
• Develop tailored messaging and content in partnership with Product Marketing and field teams
• Coordinate with industry partners to support co-marketing efforts and joint events
• Track and report on campaign performance, continuously optimizing to improve results
• Represent the voice of the automotive customer in marketing planning

What You'll Bring:

• 7+ years of experience in automotive industry marketing, preferably in a B2B or technology-driven environment
• Proven ability to plan and execute demand generation campaigns and events
• Understanding of buyer personas in the automotive value chain- OEMs, Tier 1s, and technology partners
• Excellent project management and cross-functional collaboration skills
• Strong communication skills, with an eye for crafting compelling, industry-specific messaging
• Experience working with Sales and Partner teams in a fast-paced, matrixed organization

Nice to Have:

• Familiarity with embedded systems, DevOps, or cloud technologies in the automotive space
• Experience with Salesforce and performance analytics tools

BENEFITS

• Named Top Workplace for the 8th year in a row
• Wind River's commitment to DEIB
• 100% Employee covered Medical, Dental, and Vision insurance*
• Flexible Time Off policy + 12 observed Holidays
• 401K with company match
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Wellness Benefits through Unmind
• varies by region and country

varies by region and country

OUR COMMITMENT TO DIVERSITY

Wind River is committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, age, physical, mental, or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, HIV status, family medical history or genetic information, family or parental status including pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Wind River will not tolerate discrimination or harassment based on these characteristics.

To learn more, visit Wind River at www.windriver.com.

APPLICANT PRIVACY NOTICE:

Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River's Applicant Privacy Notice, which can be found here.

#LI-JK1

Wind River is an Equal Opportunity Employer with a commitment to diversity. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Diversity is foundational for Wind River's business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. Wind River does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.

Wind River desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, Wind River provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are examined on a case-by-case basis. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring or at any other time during the employment process. You can email us at: [email protected]. Please do not include personal medical information in the email.

More information about federal laws that prohibit job discrimination can be found at:

www1.eeoc.gov/employers/poster.cfm

www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf