Digital Marketing Manager

We're currently seeking a Digital Marketing Manager for our corporate office located in Philadelphia, PA. As our in-house Digital Agency, the Digital Marketing Manager will be a driving force in shaping and executing our digital presence. You will be responsible for the full lifecycle of digital marketing initiatives, from strategic planning and hands-on implementation to insightful analysis and optimization. This role also involves managing relationships with external vendors to enhance our SEO and PPC efforts. This is an exciting opportunity for a results-oriented leader to make a significant impact on our growth.

• Must accommodate a Hybrid work schedule

Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies encompassing paid and organic search (SEO/SEM), email marketing, and social media channels.
• Lead and evolve our social media strategy, identifying opportunities for growth and engagement.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of all digital marketing campaigns, providing regular performance reports and actionable insights on return on investment (ROI).
• Proactively identify emerging trends and insights within the digital landscape, leveraging data to optimize campaign performance and allocate budget effectively.
• Conceptualize and champion innovative growth strategies to expand our online reach and impact.
• Design, execute, and analyze A/B and multivariate tests to optimize conversion rates and user experiences.
• Collaborate closely with technology partners to implement marketing strategies and develop robust reporting dashboards.
• Evaluate and recommend emerging technologies and digital marketing best practices, providing thought leadership for potential adoption.
• Oversee and optimize community websites, ensuring adherence to SEO best practices, accurate analytics tracking, and compelling copywriting.
• Collaborate cross-departmentally (e.g., Sales, Operations) to ensure cohesive marketing and business strategies.
• Partner effectively with site teams and regional managers to understand their specific needs and tailor digital marketing efforts accordingly.
• Manage and enhance our search presence across platforms, including local listings, Google, Bing, and more.
• Develop and implement automated email marketing strategies to nurture leads and drive sales.
• Directly manage and mentor the Digital Marketing Specialist, fostering their professional growth and development.
• Manage digital marketing budgets effectively, ensuring optimal resource allocation.
• Source, onboard, and manage relationships with third-party SEO and PPC vendors to enhance our organic and paid search performance.
• Collaborate with external SEO and PPC partners to develop and execute strategies aligned with our overall marketing goals.
• Monitor the performance of third-party SEO and PPC campaigns, ensuring they meet agreed-upon KPIs and deliver strong ROI.

Qualifications:

• Minimum of 5-7 years of progressive experience in digital marketing with a proven track record of success.
• Bachelor's degree in Marketing, Communications, or a related field.
• Demonstrable experience in a management or team lead role within a digital marketing function.
• Deep understanding of and hands-on experience managing SEO/SEM, email marketing platforms, and social media marketing.
• Expert knowledge of current search engine algorithms and best practices for Google, Bing, Yahoo and more.
• Exceptional writing and communication skills with a focus on SEO-friendly content.
• Highly creative and strategic thinker with a proven ability to identify target audiences and develop engaging and effective digital campaigns.
• Proficiency in optimizing landing pages for conversion.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Experience with marketing automation platforms is a plus.
• Proven experience managing external vendors, specifically SEO and PPC agencies or freelancers.
• Strong negotiation and communication skills to effectively manage vendor relationships and expectations

Independence Realty Trust is an Equal Opportunity Employer and committed to building a diverse and inclusive culture. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.