Senior Product Marketing Manager (Government & Utilities Vertical)

Position Summary:

The Senior Product Marketing Manager will be responsible for driving go-to-market strategy, positioning, and demand for the company's digital payment and engagement solutions tailored to utilities and government industry. The role requires deep market insights, positioning expertise, and strategic positioning and go-to-market messaging skills. You will serve as the voice of the customer within the organization and collaborate closely with Sales, Product Management, Demand Generation, and Customer Success to drive adoption, differentiation, and revenue growth. The ideal candidate will have deep expertise within the utilities/government ecosystem, experience in B2B SaaS, and a history of successfully executing in a product marketing role.

Key Responsibilities:

• Conduct market research to identify trends, customer needs, and competitive positioning.
• Analyze industry shifts, customer communication preferences, and regulatory changes.
• Develop outcome-based messaging and compelling value propositions tailored to key stakeholders.
• Translate complex product capabilities into clear, value-driven content for various personas (e.g., CFO, Customer Experience, IT, etc.).
• Partner with Sales, Demand Generation, and Product Management to plan and execute go-to-market strategies for new product capabilities, launches, and vertical expansions.
• Create sales enablement materials including pitch decks, battlecards, ROI calculators, customer use cases, and objection-handling guides.
• Collaborate with demand generation and partner marketing teams on campaigns that drive awareness, pipeline growth and retention.
• Partner with Customer Marketing and Customer Success to identify advocates, document case studies, and develop referenceable stories.
• Engage directly with clients and prospects to validate messaging and gather feedback on market needs.
• Train the sales team on messaging, use cases, and competitive differentiation within the insurance vertical.
• Support strategic deals with tailored messaging, proposals, and positioning guidance.

What We're Looking For:

• 5-7 years of experience in a product marketing role
• Deep understanding of the utilities and the industry's digital transformation trends
• Proven experience marketing B2B SaaS solutions, preferable in payments
• Strong communication, storytelling, and strategic go-to-market skills
• Superior analytical skills, with the ability to understand and articulate the context, outcomes, and impact of the analysis to a diverse audience
• Expertise in prioritizing multiple projects at once and effectively managing stakeholder expectations
• Excellent collaboration skills and the ability to work cross-functionally in a fast-paced environment.
• Self-starter with a data-driven mindset and a passion for customer-centric marketing
• Leverage AI-driven insights and automation to accelerate go-to-market execution and enhance customer value realization across the insurance vertical
• Exceptional ability to communicate effectively with multiple audiences, from

C-level to entry level, internal and external

• Positive attitude, curious intellectual, life-long learner

Preferred:

• Prior experience in EBPP, billing platforms, or payment technology
• Familiarity with core CIS platforms (e.g., Oracle, SAP, etc.) and integrations
• Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery
• Proven experience product launch frameworks and go-to-market planning