Marketing Manager- Digital & eCommerce

About Your Future with TopBuild

Are you looking for a career with an industry leader that drives the future of energy-efficient insulation and building material products? Is being part of a company that is recognized as a “Great Place to Work” of value to you? Look no further! At TopBuild, you will be part of a diverse and inclusive team that reflects our values of integrity and innovation by delivering solutions that make a difference in the communities we serve. Here, you are part of a company that rewards your contributions and encourages you to take ownership of your career.

Job Description

We’re seeking an innovative, data-driven, and creative Marketing Manager, Digital & eCommerce to support our customer acquisition, retention, and pipeline generation strategy across e-commerce, CRM, and other digital platforms. This role will assist the business in accelerating growth, optimizing performance marketing, and scaling demand generation programs across both B2C and B2B segments.

KEY RESPONSIBILITIES

• Develop and execute integrated growth strategies that span performance marketing, e-commerce, CRM, and other digital tools.
• Build a unified demand generation framework that includes analyzing customer segments, market opportunities, and lead sources.
• Optimize the customer journey and conversion funnel to increase AOV and conversion rates.

• Monitor, analyze, and optimize KPIs across all channels including paid search, paid social, SEO, display, and retargeting.
• Use data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness. Be responsible for knowing campaign effectiveness KPIs and working through opportunity statuses, sales cycle, attribution, and more.
• Collaborate with Sales Operations Leadership to manage campaign effectiveness KPIs and sales funnel insights.

• Partner with Sales Leadership, Product and Content Marketing teams, and IT to ensure integrated strategy and execution.
• Work with Business Unit Sales teams to drive sales alignment and integration of demand generation efforts with overall business goals.
• Lead the CRM development roadmap and lifecycle marketing initiatives to support customer retention and loyalty.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field is preferred.
• 4 to 7 years of progressive experience in growth marketing and B2B/B2C demand generation, with leadership roles across digital, CRM, and e-commerce.
• Proven track record scaling revenue through full-funnel strategies, customer lifecycle programs, and performance marketing.
• Experience in the building products industry or high-growth environments is highly preferred.

TRAVEL REQUIREMENTS

• Travel up to 20%
• Type of travel: Nationwide

SKILLS & TOOLS EXPERIENCE

• Strong command of digital marketing, digital sales, e-Commerce, and CRM systems.
• Proficient in synthesizing quantitative and qualitative data to inform strategy and influence senior leadership.
• Expertise in campaign attribution, forecasting, and advanced reporting techniques.
• Exceptional communicator with proven ability to collaborate cross-functionally and influence outcomes.
• Strategic thinker with a hands-on approach and high attention to detail.

Duties and responsibilities may be assigned or changed as needed; this job description is not intended to be an exhaustive list of all tasks.

POSITION LOCATION

Preference for onsite in Daytona Beach, FL, but open to remote arrangements for the right experience.

PHYSICAL REQUIREMENTS
Work is performed in a typical office environment and may require standing, bending, lifting boxes or packages under 10 lbs., and sitting for long periods of time.

Work requires regularly inputting/retrieving words or data into or from an automated/computer system.

#LI-ET1

#LI-REMOTE

TopBuild Corp. (NYSE: BLD) is the leading installer and distributor of insulation and building material services nationwide. TopBuild has a family of companies, which comprises of approximately over 450 branch locations across the United States and Canada. As a company, we actively engage in corporate social responsibility through our commitment to Environmental, Social, and Governance (ESG) practices. Additionally, we prioritize diversity and inclusion in our organization. If this interests you, we encourage you to join our company and find a variety of career opportunities awaiting you!

TopBuild Corp. is an equal opportunity employer (EOE), this includes protected Veterans/Disability. The employee must be able to perform the essential functions of the position. Upon request and absent undue hardship, reasonable accommodation will be offered to enable employees with disabilities to perform the essential functions of the job.