
Senior Regional Marketing Manager
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Job Description
Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people.
At Ascensia, our values serve as the bedrock of our organization. They guide our decisions, actions, and interactions, shaping the culture we collectively foster.
Our Values include:
- Resilient Growth Mindset
- Executional Excellence
- Courageous Leadership
- Inclusive Collaboration
We believe that when we live our values authentically, both individually and as a team, we unlock our true potential and drive sustainable success.
We're looking for a dynamic and strategic Senior Regional Marketing Manager to lead digital marketing initiatives across the Americas. In this high-impact role, you’ll play a key part in driving the success of our products by shaping and executing innovative marketing strategies tailored to the region.
You’ll collaborate with cross-functional teams to launch campaigns, strengthen our digital presence, and fuel growth. This is an exciting opportunity for someone passionate about digital innovation, regional strategy, and delivering real business results.
Location: Remote (United States)
What you will be doing:
- Demonstrate leadership of the Lean Business System.
- Implement Marketing and Product Management best practices.
- Represent and supports the Business Units product portfolio in the Americas.
- Create innovative marketing approach that delivers leads, accelerates pipeline.
- Account for in region country differences and optimizes for customer experience.
- Responsible for training, product launches, trade shows for the business units offering in the Americas.
- Partner with regional sales leaders; understand and support the needs of the countries to achieve growth and revenue plans.
- Plan and executes marketing tactics and programs in line with the global marketing strategy.
- Drive effective communication to multiple stakeholders, including sales , customer service , technical service.
- Participate in the regional level pipeline and business reviews.
- Effectively lead, operate, and thrive in a global, matrixed, cross-functional environment.
- Play an active role in the global commercial team.
- Identify new market opportunities and manages market risks.
- Responsible for preparation of business cases, projects to global marketing leadership.
Skills you will need:
- Bachelor's degree in Marketing / Science or similar Required.
- Master of Business Administration Preferred.
- 10+ years of healthcare marketing / product management experience.
- Track record of leading marketing programs and aligning the organization behind them.
- 3+ years regional experience.
- Sales experience preferred.
- Lean business system understanding preferred.
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TO ALL RECRUITMENT AGENCIES: Ascensia does not accept unsolicited third-party resumes.
Building an Inclusive Culture: We are a company that brings varying backgrounds, ideas, and points of view to inventing on behalf of all customers. Our diverse perspectives are enriched by many dimensions, including race, ethnicity, gender, age, physical and mental ability, sexual orientation, religious beliefs, culture, language, and education, as well as professional and life experience. We are committed to diversity, equity, and inclusion, and leveraging our unique perspectives to scale our impact and growth.