Head Of Brand, Design And Content Marketing

What Makes You a Great Fit:

This role will lead the development and evolution of Velocity Global's brand strategy and content engine-driving high-quality, compelling, and scalable narratives across all marketing channels and programs.

We're looking for a modern thinker-someone fluent in the power of storytelling and the application of AI and new technologies to work faster, smarter, and more efficiently while upholding the highest copy and design standards. He/she will embrace innovation, data, and experimentation and lead, conviction, and inspiration.

Hybrid- Palo Alto

How You'll Make an Impact:

• Brand strategy and development: Develop and implement a forward-looking, insight-driven brand strategy and its activation. Shape brand positioning, visual design and identity, and voice and tone across all marketing channels and entire customer journey.
• Content strategy, design and production: Partner with Digital and Demand Generation to align content strategy with audience needs, funnel stages, and channel-specific performance. Oversee the design and creation of, multi-format content/assets including website, blog posts, social media, videos, ads, events and emails. Use and integrate GenAI tools into design and copy creation to increase scale, personalization, and speed without compromising quality.
• Process and workflow management: Design scalable and agile creative operations-ensuring high-quality, fast-turn copy & design delivery. Lead briefing, timeline, and review processes across internal and external resources with structured checkpoints and quality standards. Champion process development to promote collaboration, agreement, and effectiveness.
• Brand governance and daily management: Own and evolve brand guidelines across company-ensuring consistency of design, voice, tone, and visual. Manage brand presence across digital platforms, including website, social media, events, and partner campaigns.
• Leadership and team development: Lead a high-performing team of copy, design, and video professionals. Foster a strong team rooted in creativity and accountability.
• Resource and Budget Management: Build a flexible resource model that combines an internal team with trained external freelancers and agencies for agile execution. Manage and allocate budget to ensure optimal return on spend and resource use.

Let's Connect If You:

• 15+ years of experience leading brand, copy and design functions within high-growth B2B organizations-preferably a mix of startups and scaled global brands.
• Proven expertise in brand positioning, storytelling, and content strategy that fuels business growth and elevates brand equity.
• Hands-on experience with GenAI tools (e.g., ChatGPT, Jasper, Descript, Midjourney), creative collaboration platforms (e.g., Figma, Canva, Adobe CC), and content delivery systems (e.g., CMS, DAMs).
• Demonstrated success applying AI and automation to accelerate and personalize high quality assets and content creation.
• Deep understanding of digital channels, SEO, paid media, and social content-especially performance-focused content and creative for SMB tech audiences.
• Strong editorial instincts and design experience across web, email, ads, and social.
• Highly collaborative, adaptable, and comfortable in a fast-paced environment.
• A coach-player mindset with a strong bias for action, innovation, and results.
• Bachelor's degree in Marketing, Communications, or a related field. Advanced degree preferred.

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