Associate Director of Patient Marketing
Scholar RockCambridge, MA
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Job Description
Scholar Rock is a biopharmaceutical company that discovers, develops, and delivers life-changing therapies for people with serious diseases that have high unmet need. As a global leader in the biology of the transforming growth factor beta (TGFβ) superfamily of cell proteins and named for the visual resemblance of a scholar rock to protein structures, the clinical-stage company is focused on advancing innovative treatments where protein growth factors are fundamental. Over the past decade, the company has created a pipeline with the potential to advance the standard of care for neuromuscular disease, cardiometabolic disorders, cancer, and other conditions where growth factor-targeted drugs can play a transformational role.
Scholar Rock is the only company to show clinical proof of concept for a muscle-targeted treatment in spinal muscular atrophy (SMA). This commitment to unlocking fundamentally different therapeutic approaches is powered by broad application of a proprietary platform, which has developed novel monoclonal antibodies to modulate protein growth factors with extraordinary selectivity. By harnessing cutting-edge science in disease spaces that are historically under-addressed through traditional therapies, Scholar Rock works every day to create new possibilities for patients. Learn more about the company’s approach at ScholarRock.com and follow @ScholarRock and on LinkedIn.
Summary of Position:
This is an exciting opportunity for an experienced and passionate patient marketer to play a critical role in enabling the successful launch of apitegromab, the company’s phase 3 candidate for the treatment of Spinal Muscular Atrophy (SMA). The Associate Director of Patient Marketing will be a key member of the marketing team and will have the opportunity to help build a brand and patient strategy of Scholar Rock as well as shape and execute the launch for apitegromab. A key aspect of the role is to demonstrate Scholar Rock’s core values, emphasizing bringing value to patients. The Associate Director of Patient Marketing will work cross-functionally to establish an innovative multi-channel plan and patient engagement to help educate and build ambassadors for Scholar Rock’s first commercial medicine.
Position Responsibilities:
- Inspire a patient centric mindset throughout the organization and the delivery of the patient marketing plan
- Develop and execute on patient and caregiver tactical plans, ensuring alignment to strategic imperatives and consistency in brand messaging
- Ensure a patient centric approach to designing and executing the patient engagement plan
- Build and maintain excellent relations with members of the SMA community
- Develop and execute patient ambassador program for the brand with a robust retention strategy
- Lead and execute patient conference plan and elevate presence at key conferences
- Champion the development of event kits, branded swag and roll out to field teams to ensure the crisp execution of all patient facing events
- Collaborate extensively and effectively with internal and field teams to ensure appropriate and compliant strategic alignment, collaboration and executional excellence of patient tactics for launch and beyond
- Clearly communicate and champion brand strategy with key stakeholders internally and externally
- Encourage innovation, embrace a culture of optimizing the patient experience throughout the patient journey
- Support patient services teams to ensure a positive patient experience by developing branded materials
- Manage agency of record for execution of patient support service marketing tactics, promotional review approvals and fulfillment
- Accountable for agency relationships to drive value, innovation, and impact to support consumer strategy
- Support field teams to successfully engage, attend events and run local and regional engagements and programs with the SMA community
- Collaborate with advocacy to align plans and ensure flawless execution of launch of brand to the community
- Conduct quarterly business reviews and field training refreshers to drive awareness and education for the patient and support service resources and programs
- Manage patient and patient services marketing budget, demonstrating leadership in fiscal responsibility and accurate budget management
Candidate Requirements:
- 5+ years of pharma/biotech commercial experience
- Demonstrated expertise in critical marketing operations activities (e.g. promotional review process, event planning, congress, launch readiness and planning)
- Previous product launch experience
- Outstanding project management, cross-functional collaboration and communication skills
- Heightened focus on patient centricity
- Thorough understanding of regulatory and compliance requirements
- Outstanding relationship-building, influencing, and negotiating skills across all levels and disciplines
- Team oriented and willingness to go the extra mile
- Demonstrates emotional intelligence by seeking to understand before reacting
- Performance orientation and ability to drive, work and deliver along agreed timelines
- Readiness to travel (up to 30% of the time)
Scholar Rock is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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