Marketing Automation Specialist

Job Overview:
Our client is seeking a data-driven and execution-focused Marketing Automation Specialist to build and manage multi-channel marketing workflows across our growing portfolio of startups. You’ll set up lead nurturing campaigns, optimize funnel performance, and maintain CRM and automation platforms to support early-stage GTM teams. This role requires strong technical marketing skills, attention to detail, and the ability to work across ventures with varying needs and audiences.

Work Setup: On-site from Monday to Thursday; remote on Fridays.

Key Responsibilities:

• Marketing Automation & Workflows: Design and manage marketing automation sequences (email, SMS, in-app, etc.) using platforms like HubSpot, ActiveCampaign, or similar.
• Campaign Execution: Set up, QA, and launch high-impact lead nurturing and lifecycle marketing campaigns.
• Data Management: Maintain clean, segmented databases for accurate targeting and reporting. Ensure proper tracking of campaign attribution.
• Reporting & Optimization: Build dashboards, run A/B tests, and provide performance insights that drive iteration and improvement.
• Cross-Functional Support: Collaborate with sales, content, and product teams to align marketing ops with pipeline and engagement goals.
• Multi-Venture Execution: Manage automation infrastructure across several startups, customizing workflows while maintaining operational standards.

Requirements

Minimum Qualifications:

• 3–5 years of hands-on experience in marketing operations or automation in a B2B or SaaS environment.
• Proficiency with tools like HubSpot, Salesforce, ActiveCampaign, Zapier, Segment, or similar platforms.
• Strong understanding of lifecycle marketing, email deliverability best practices, and customer segmentation.
• Data-driven mindset with experience building reports and dashboards.
• Excellent attention to detail, time management, and communication skills.

Preferred Qualifications:

• Experience supporting early-stage or startup environments where systems are built from scratch.
• Familiarity with HTML/CSS for email editing and responsive formatting.
• Knowledge of API integrations, custom events, or more advanced marketing tech implementations.
• Exposure to AI-native companies or products is a plus.

Benefits

Why Join Our Client?

• Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world.
• Help build and grow successful startups: We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies.
• Work with some of the best minds in the industry: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry.
• Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.
• Competitive salary and benefits package: We offer a base salary of $85,000 to $110,000 annually, with additional performance-based bonuses tied to measurable marketing impact and our comprehensive benefits package includes:
• Paid holidays and vacation
• Medical, dental, and vision insurance
• 401(k) retirement plan