Channel Marketing Manager, Fluentstream

About the Role:

As FluentStream's Channel Marketing Manager, you will play a key role in driving new demand and supporting partner-led growth. You will help run campaigns across multiple channels, create marketing assets, and track performance to improve results over time. You will work with our Marketing Programs Manager and step into more independent ownership as the team grows and responsibilities shift in the months ahead.

What You'll Do:

• Lead our partner driven demand efforts by building and coordinating co-branded campaigns, marketing materials, and joint outreach activities.
• Run demand generation campaigns across channels (including, but not limited to: paid ads, email, content, webinars, and digital outreach) to bring in qualified leads for the sales team.
• Manage nurture workflows for inbound and outbound prospects. This includes email sequences, follow ups after webinars or events, and retargeting to move leads through the sales funnel.
• Monitor campaign results and metrics such as leads generated, cost per lead, conversion rates, and campaign ROI. Use those insights to refine and improve future efforts.
• Work closely with Sales, Product, and Customer Operations Teams to align marketing plans, especially around product launches, promotions, or partner campaigns.
• Produce marketing assets and content that support demand generation and partner activation, including ad copy, email templates, landing pages, partner-facing materials, and webinar or event content.
• Serve as the lead for demand generation while the Marketing Manager is on leave. You will own campaigns from start to finish with clear ownership and minimal oversight.
• Explore new marketing approaches or channels, test ideas, and help expand our demand engine over time.

Experience We're Looking For:

• 5-8+ years of hands-on marketing experience with exposure to demand generation, content, or digital campaigns.
• Bachelor's degree in Marketing, Communications, or a related field or equivalent practical experience.
• Strong writing and communication skills across multiple formats and audiences.
• Ability to manage multiple projects, stay organized, and follow through with attention to detail.
• Comfortable working independently and taking ownership of campaigns from planning to execution.
• Experience analyzing campaign performance, using data and insights to optimize partner programs and demand generation outcomes.
• Ability to develop clear, compelling messaging and content that supports demand generation and partner activation.
• Familiarity with marketing automation, CRM, and analytics tools such as Salesforce, HubSpot, Google Ads, or similar platforms.
• Nice-to-Have Skills:
• Graphic Design: Experience with tools like Adobe Creative Suite and/or Canva.
• Video Editing: Basic video editing skills for creating engaging video content.
• Web Development: Familiarity with WordPress for minor web content updates. #LI-CC1

What We Offer:

Working at Ooma means being a team player, while allowing your individual voice to come through. And, you'll receive competitive compensation, benefits and generous company perks.

• Comprehensive Medical/Dental/Vision insurance for you and eligible dependents

• HMO, PPO's or a PPO with a HDHP (including HSA, which Ooma helps fund)

• Employer Paid Income Protection Benefits (Basic Life and AD&D, Short- and Long-term disability)

• FSA Healthcare & Dependent Care

• Commuter Benefits

• Voluntary Accident, Critical Illness, Hospital Indemnity and Legal

• 401(k), including employer match, and Roth

• Employee Stock Purchase Plan (ESPP)

• Paid Time off, Sick Time, as well as corporate holidays observed

• Employee Assistance Program

• Life Balance benefits with Travel Assistance Services and Identity Theft

• Additional Benefits include a Discount Program, Credit Union, Medicare Assistance, etc.

Ooma is an equal-opportunity employer committed to recruiting, employing, retaining, promoting, and otherwise treating all employees on the basis of merit, qualifications, and competence. We do not discriminate on the basis of any trait or characteristic protected by applicable federal, state, or local laws.