Channel Marketing Specialist

ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.

The salary range for this position is $65,000-$75,000 based on experience and qualifications.

This is a hybrid position that will offer the flexibility of working from home and on-site at our Lake Zurich facility.

ECHO’s benefits include:

• 11 paid holidays
• Extremely affordable medical, dental, and vision insurance
• Paid time off 
• Yearly bonus potential
• 5% 401K match
• Tuition reimbursement

Duties/Responsibilities: 

• Work cross-functionally with The Home Depot and Regional Account team to identify and execute marketing opportunities that improve product placement, brand visibility, and sales performance.
• Partner closely with Sales, Product, Creative, and National Account teams to translate marketing and product strategies into effective in-store marketing opportunities.
• Develop and implement in-store brand and product merchandising programs that increase visibility, stimulate consumer purchase intent, and drive sell-through across all sales channels.
• Create, adapt, and distribute merchandising assets including planograms, display guidelines, signage, and point-of-purchase materials to enable consistent execution at all sales channels.
• Ensure brand and merchandising consistency across all retail and channel touchpoints, including all in-store and customer-facing materials.
• Own end-to-end product launch development, aligning marketing strategy, positioning, and execution across sales, product, and channel partners.
• Manage relationships with external vendors, overseeing new and existing opportunities, timelines, budgets, quality, and execution readiness.
• Gather feedback from distributor partners, dealers, and field teams to continuously improve marketing program effectiveness and execution.
• Maintain organized marketing and sales event calendars, asset libraries and project trackers.

Job Experience/Skills:

• Channel Strategy Development – Ability to create and execute marketing strategies that strengthen customer partnerships, drive participation in programs, and grow market share.
• Cross-Functional Collaboration – Skilled at partnering with sales, product, and marketing teams to align initiatives and ensure seamless execution.
• Merchandising & POP Optimization – Expertise in developing impactful in-store displays, managing inventory, and ensuring execution consistency across dealer locations.
• Data-Driven Decision Making – Proficient in analyzing sales, market, and consumer data to inform strategies and measure program performance.
• Project & Program Leadership – Strong organizational skills to manage multiple programs simultaneously, from trade shows to co-op advertising, while delivering on deadlines and budgets.

Education: Bachelor’s Degree in Marketing, Business, Communications or similar field.

Equal Opportunity Employment:

We are an equal opportunity employer. We welcome all applicants.

E-Verification:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.