Chief Marketing Officer

The Opportunity

Flywheel is seeking a visionary CMO to architect and drive our global marketing strategy, amplifying Flywheel's brand, market presence, and demand generation engine. As a pivotal member of the executive team, you will deliver integrated go-to-market strategies, fuel revenue growth, and position Flywheel as the digital commerce partner of choice for the world's top brands.

What You'll Do

• Set the strategy and oversee the execution for all of Flywheel's Marketing functions, including:

• Brand Marketing: Flywheel's voice and content engine, owning thought leadership and all GTM collateral (video, blog, podcast, newsletter, guides, sales assets).

• PR & Communications: Amplifying Flywheel's achievements, innovations, and successes (in service of our clients as the focus) across a clearly defined external communications ecosystem:

• Design Marketing: Translates Flywheel's strategy into clear, compelling, and consistent visual brand architecture and experience across every touchpoint.

• Demand Generation: Drive audience awareness and arm our sales team to generate pipelines by translating thought leadership into sellable talk tracks of our products and services.

• Event Marketing: Focused presence at key industry movements, showcasing our thought leadership, highlighting the breakthrough results we deliver, and leveraging our greatest asset, our people, to generate qualified demand, deepen customer engagement, and differentiate Flywheel in an increasingly competitive global market.

• Product Marketing: Ensure clear positioning, launch excellence and sustained market impact of Flywheel product launches. Lead product market fit, pricing and go to market.

• Partnership Marketing: Accelerate marketplace growth, drive product adoption and deepen strategic relationships with retailer, platform and industry partners

• Partner with Commercial leadership to ensure marketing programs drive pipeline, retention, and expansion targets - this role is truly accountable to the growth agenda of the business

• Evolve Flywheel's brand narrative, ensuring consistency and differentiation in all internal and external communications. Serve as the executive sponsor for major product launches, events, and thought leadership initiatives.

• Peer-level leader to influence the product roadmap in partnership with Flywheel's Product Development leadership

• Elevate Flywheel's brand across all regions (North America, EMEA, APAC) and solution lines both directly and through a license model.

• Partner with Revenue Operations and Marketing Operations to evolve our strategic measurement frameworks used to acquire, track and manage client conversion data across funnel stages.

• Lead AI-enabled lead generation efforts within the business, creating synthetic audience outreach and agentic systems that scale.

• Champion a data-driven marketing culture. Oversee market research, customer insights, and competitive intelligence to inform product strategy, positioning, segmentation, and campaign optimization.

• Build, mentor, and inspire a high-performing, globally distributed marketing organization. Foster a culture of innovation, accountability, and continuous learning.

Who You Are

• A true strategic leader that can see around the corner and pioneer the future in a rapidly evolving industry
• B2B Marketing experience with at least 5 years in a senior or executive marketing leadership role (VP/SVP/C-level) within SaaS, digital commerce, or enterprise technology.
• Demonstrated success leading global marketing teams and programs, with a focus on North America and EMEA.
• Proven track record of evolving and elevating company brands in competitive, fast-growth markets.
• Highly skilled at partnering with Sales, Product, and Customer Success to drive integrated, client-focused strategies.
• Expertise in product marketing, solution launches, and sales enablement for complex, multi-product SaaS portfolios.
• Strong analytical skills; comfortable with marketing analytics, pipeline forecasting, and performance measurement.
• AI-fluent, with an AI-first mentality to problem solving
• Passion for building, mentoring, and scaling world-class, diverse teams.
• Exceptional communication skills and ability to influence at all levels of the organization. Able to represent Flywheel externally and build trusted relationships with clients, partners, and stakeholders.