Communications & Marketing, Digital Senior Associate / Vice President

The Role

This is a full-time role based in New York or San Francisco. Sixth Street is seeking a strategic thinker with digital marketing expertise, preferably within alternatives, wealth management or financial services, to work across the Sixth Street platform and contribute to the ongoing build of the firm's Communications and Marketing function.

This role will be responsible for helping to drive Sixth Street's digital marketing strategy to increase brand awareness, generate leads and drive engagement, ensuring alignment with the firm's business goals and brand strategy. This individual will also be responsible for creating digital reporting benchmarks, success metrics and reporting frameworks to track digital campaign effectiveness and ensure maximum impact.

This is a compelling opportunity for an experienced digital marketing professional with unquestionable integrity, passion for our work, strong executive presence and a proven ability to partner collaboratively with key stakeholders to develop and deliver highly coordinated digital marketing strategies.

Core Responsibilities

• Work with the Communications and Marketing team to drive Sixth Street's digital strategy, covering websites, portals, email, social media and digital media campaigns (paid and organic)
• Collaborate with the Communications and Marketing team on the creation and publication of targeted digital content across platforms, ensuring alignment with the firm's business goals and brand strategy
• Optimize digital content for search visibility and performance, including SEM/SEO
• Lead the development of a comprehensive digital content calendar, ensuring a coordinated and strategic approach
• Develop digital reporting benchmarks, success metrics and data mining
• Build and execute email campaigns, including promotional blasts, drip campaigns, newsletters and event campaigns
• Conduct A/B tests on subject lines, content, timing and design to optimize performance
• Report on campaign performance across digital channels, including email, social media and websites
• Identify key learnings, measuring impact to inform strategic decisions, and provide updates to key stakeholders
• Liaise with key stakeholders to manage the firm websites and ensure alignment with the firm's brand strategy and best practices
• Establish and manage digital agency partnerships

What We Value

• Highly motivated, entrepreneurial and team-oriented candidates with strong combination of organizational and communication skills
• Commercial and results oriented
• Team orientation and influencing skills
• High trust and integrity
• Strategic and entrepreneurial mindset
• Interest in investing and financial markets

Preferred

• Bachelor's Degree from an accredited institution with a strong academic track record
• 8+ years of digital marketing experience in-house or at an agency, ideally with exposure to alternatives, wealth management or financial services
• Proven ability to leverage AI tools and workflows
• Ability to develop reporting frameworks to track performance of digital activations
• Experience working across digital mediums and working with multi-channel content distribution
• Extensive knowledge and experience managing social media campaigns (paid and organic) on LinkedIn, YouTube, Reddit, etc.
• Proficiency with digital, email and CMS platforms, including (or similar to) Salesforce, Pardot, HubSpot, Google Analytics, Cvent, Seismic, etc.
• Deep understanding of digital marketing concepts, strategies and best practices
• Demonstrated ability to develop effective digital strategies for executive social media presence
• Experience and success in creating and managing digital content calendars
• Strong knowledge of email best practices, including deliverability, spam compliance, formatting, A/B testing, trigger, drip and welcome campaigns, benchmarking and performance analysis, etc.
• Critical thinker who utilizes excellent judgment in decision-making
• Excellent organizational and project management skills; effective at prioritizing competing demands and meeting deadlines
• Exceptional verbal and written communication skills, including as it pertains to digital platform copywriting
• Strong attention to detail when composing and proofing materials
• Great interpersonal skills; builds and maintains strong relationships

Compensation

The base salary for this position is expected to be between $150,000 and $225,000. The base salary offered to the selected candidate will be commensurate with a candidate's relevant experience and other qualifications for the position, as determined by Sixth Street in its sole discretion.

In addition to base salary, this position is eligible for an annual discretionary bonus and a competitive benefits package. Benefits offered currently include health, life, long-term and short-term disability insurance and a 401(k) plan. In addition, this role is eligible for paid public holidays (NYSE calendar), paid sick days pursuant to local laws, and additional reasonable time off subject to manager approval.

If a job offer is extended for a location other than New York or San Francisco, the salary range may differ based on the location.

About Sixth Street

Founded in 2009, Sixth Street is a leading global investment firm dedicated to developing themes and offering solutions to companies across all stages of growth.

Our firm is designed for cross-platform collaboration at scale: we build businesses, invest for growth, acquire assets, provide direct financing, identify value in public markets, purchase royalty streams, and regularly develop first-of-their-kind structures to meet the strategic objectives of management teams.

We do all this globally and as one unified team of investment and control-side professionals working on behalf of our institutional investors and their beneficiaries around the world.

We believe adhering to our core values is a competitive advantage. Everyone on our team contributes their perspectives and expertise to help us solve complex challenges and get to the right answer. At Sixth Street, the best idea wins.

For more information, visit the Sixth Street Careers site or follow us on LinkedIn.

Sixth Street is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, genetic history, marital status, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran or military status, disability, genetic predisposition, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws.

Pursuant to the San Francisco Fair Chance Ordinance, Sixth Street will consider for employment qualified applicants with arrest and conviction records.

If you need a reasonable accommodation to fill out this application, please contact Cindy Bombara.

Please refer to the privacy notice on our website for additional information regarding our obligations under the California Consumer Privacy Act ("CCPA").

If you are not eligible for this role, please refer to our Careers Page for other opportunities.