Community Growth Marketing Manager
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Job Description
About TP-Link:
TP-Link is a US headquarters global leader in networking and smart home products, connecting millions of users worldwide. We're driven by innovation and a commitment to building authentic relationships with our communities. Join us in shaping the future of smart technology through data-driven engagement and impactful storytelling.
Position Overview:
As the Community Growth Marketing Manager, you'll architect and execute Omada and VIGI community strategy across digital platforms, fostering engagement, advocacy, and two-way dialogue between users and internal teams. You'll collaborate cross-functionally to align community initiatives with product launches, marketing campaigns, and support operations-turning users into loyal brand ambassadors.
Key Responsibilities:
Community Strategy & Execution:
- Develop and execute comprehensive community growth strategies across all key platforms including Reddit, Spiceworks, Discord, LinkedIn, Facebook Groups, blogs, newsletters, and more.
- Create and manage all player-facing communications including patch notes, developer updates, blogs, and announcements.
- Work closely with regional teams to localize global community initiatives while maintaining brand consistency.
- Establish and enforce community moderation standards and response protocols.
- Supervise day-to-day community operations and platform management.
Creator & Partner Management:
- Cultivate long-term relationships with active community members and power users across:
o Reddit: Engage with moderators and top contributors in relevant subreddits.
o Spiceworks: Build partnerships with IT professionals and tech advocates.
o Discord: Develop close ties with server admins and engaged members
o LinkedIn: Connect with industry professionals and networking groups.
o Facebook Groups: Foster relationships with group admins and active participants
Track Community Feedback& Reporting:
- Serve as the voice of the community to dev teams, synthesizing user pain points (e.g., feature requests, bug reports)
- Bridge creator/community feedback to product and marketing teams through structured reporting.
- Track and analyze performance metrics (engagement, sentiment, growth) across platforms to optimize strategies.
Cross-Functional Collaboration:
- Work closely with Tech Support to streamline community-reported issue resolution and improve FAQs/knowledge base.
- Partner with Product Marketing and Growth Marketing to align community campaigns with launch and campaign roadmaps.
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Submit 10x as many applications with less effort than one manual application.
