Content And Communications Manager
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Job Description
About InfoTrack
InfoTrack is a platform that seamlessly connects law firms to the courts and to the services that they need to litigate successfully. We're global leaders in legal technology with unparalleled expertise in forging integrations that can drastically improve the efficiency of law firms and the legal system.
As a highly ambitious company, we know that our people are critical to our success. That's why we're passionate about fostering a high-performance culture built on professional development, open communication, and transparent leadership. If you're smart, dedicated, and eager to help build a market-leading solution that makes a difference in the lives of our clients, join us.
About the role
As a Content and Communications Manager at InfoTrack, you'll play a key role in shaping and amplifying our brand voice across multiple channels. You'll design and deliver an integrated content and communications strategy that builds awareness, strengthens our reputation, and deepens engagement with our target audiences.
In this role, you'll lead the development of compelling, informative content that attracts prospects, nurtures leads, and empowers customers by clearly showcasing how InfoTrack's solutions make litigation operations more efficient. By blending storytelling, media relations, and digital content, you'll help us connect with the right people, at the right time, in the right way.
Ultimately, your work will elevate InfoTrack's visibility in the US and position us as a trusted thought leader in legal technology.
This is a hybrid role based 3 days per week in our office in New York City.
Responsibilities
Content Strategy & Creation
- Drive InfoTrack's content strategy to support growth.
- Own and manage the content calendar (blogs, eBooks, emails, webinars, social, etc.) from ideation to execution.
- Develop engaging articles, guides, and campaigns in collaboration with internal teams and partners (e.g., integration partners, bar associations, Legal Talk Network).
- Align content with marketing goals across the funnel.
- Manage social media channels, including copy, design, and scheduling.
- Build regular email newsletters to nurture prospects and engage customers.
Public Relations & Brand Reputation
- Lead PR strategy to position InfoTrack as an industry thought leader.
- Cultivate relationships with media, journalists, and influencers.
- Draft and distribute press releases, pitches, and announcements.
- Manage media inquiries and prepare company spokespeople.
- Support leaders with thought leadership content (blogs, speeches, interviews).
- Guide crisis communications when needed.
- Maximize brand exposure through earned media and amplification across channels.
Performance & Optimization
- Monitor traffic, campaign results, and content engagement to improve conversions.
- Measure PR success (share of voice, sentiment, impressions, coverage quality).
- Provide insights to enhance reach, engagement, and ROI.
Cross-Functional Collaboration
- Partner with Sales to create assets and messaging tailored to client profiles.
- Collaborate with Customer Success to build retention- and advocacy-focused content.
- Ensure consistent messaging across all company touchpoints.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.