Content & Social Manager

About Profound

Profound is an NYC-based AI startup helping brands measure and improve their visibility in AI platforms such as ChatGPT. We partner with some of the biggest brands and marketing agencies, including companies like MongoDB, Indeed, Mercury, DocuSign, Zapier, Ramp, Rho, Golin, Workable, Mejuri, Eight Sleep, G2, US Bank, Chime, and Clay.

We recently raised a $35 million Series B funding round led by Sequoia Capital, with continued backing from venture capital firms Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons, as well as angel investors including Guillermo Rauch (Vercel) and Andrew Karam (Applovin).

Learn more at tryprofound.com.

Profound helps companies understand and control what AI says about their brand. As AI becomes the new front door to every business, we give marketers the visibility and tools to influence how they appear across ChatGPT, Perplexity, Gemini, and beyond. We’re building the marketing platform for the answer-engine era.

As our Content & Social Manager, you’ll define and execute the content strategy that shapes how the world understands Profound. You’ll own the storytelling engine that connects our brand, data, and community across written content, social, video, and emerging formats.

What You’ll Do

• Help develop and drive Profound’s content strategy, translating complex ideas about AI, brand visibility, and marketing technology into clear, compelling stories.

• Continue to build Profound’s social presence, ensuring a steady cadence of posts that grow our audience on LinkedIn and X.

• Write and edit high-quality long-form content — including e-books, reports, blogs, customer stories, and thought leadership pieces — that position Profound as the voice of authority in the answer-engine era.

• Create multi-format content across blog, video, social, and email that educates and inspires marketers to master Answer Engine Optimization (AEO).

• Repurpose and remix content for longevity — turning pillar assets (benchmark reports, webinars, campaigns) into planned streams of high-engagement pieces.

• Build a repeatable framework for content repurposing, transforming insights, webinars, and interviews into high-performing assets that drive pipeline.

• Collaborate with Product Marketing, Growth, and Comms to amplify product launches, events, and campaigns with cohesive storytelling and prose.

• Use analytics and data storytelling to measure impact, surface insights, and refine how we communicate Profound’s value and vision.

• Experiment with emerging channels and AEO strategies to ensure Profound’s voice leads the conversation about AI and brand control.

Who You Are

• A strategic storyteller who can translate technical ideas into narratives that resonate with marketers.

• You’ve led or contributed to content programs at a SaaS, AI, or marketing technology company and can show measurable growth from your work.

• Experience in content, marketing, or communications (B2B tech or SaaS preferred).

• Strong writing and editing skills — able to adapt tone for blog, social, campaign, and web copy.

• Experience managing social channels, particularly LinkedIn, with a strong sense of what drives engagement.

• Comfortable with short-form copywriting for ads, emails, and event campaigns.

• Familiarity with AI writing or creative tools (Gemini, ChatGPT, or similar).

• Highly organized, detail-oriented, and capable of managing multiple projects at once.

• Collaborative team player with a proactive mindset — equally comfortable brainstorming creative ideas and executing them.

• You know how to build and scale content systems, not just single pieces, and maximize the life of a great idea.

• Fluent in SEO, AEO, and distribution strategies, with a strong grasp of how algorithms and search behavior are changing.

• Comfortable using data to shape stories and decisions, not just dashboards.

• Bonus: experience with storytelling around data, AI, analytics, or the future of search and marketing.

Compensation & Benefits

For this role, the expected base salary range is $100,000 – $160,000, plus equity and a full suite of benefits and perks. Final compensation will depend on your experience and fit.

If you’re excited to define the voice of a company shaping how brands show up in the AI era, this is your opportunity to lead that conversation.Apply now.