Content Creator, Social Media

Content Creator, Social Media (Part-Time / Emeryville, CA)

Peet's Coffee is seeking a creative, trend-savvy, and highly motivated Content Creator to help bring our brand to life on platforms like TikTok, Instagram, YouTube, and Pinterest. As a part-time member of our social media team, you'll create original, engaging content that blends the Peet's brand voice with your unique personality and creative vision. This is a hands-on opportunity to shape how we show up in social-from behind the camera and in front of it.

Location: Peet's Coffee HQ - Emeryville, CA

Schedule: 20 hours/week (minimum of 2 up to 4 hours onsite weekly)

Duration: 3-month minimum, with opportunity to extend up to 12 months

Level: College Student or Recent Graduate

Hourly: $20/hr. - $25/hr.

What You'll Do

• Create platform-native content (video, photo, reels, carousels, etc.) for TikTok, Instagram, YouTube and Pinterest

• Appear on camera and be comfortable having your home/dorm appear in UGC as part of coffee ritual prep, post to your personal accounts as well as have your account tagged in branded content

• Work onsite at Peet's HQ in Emeryville for a minimum of two, up to four consecutive hours per week to capture in-the-moment content, behind-the-scenes footage, product moments, attend team meetings

• Stay current with social trends, sounds, and visual styles-and apply them appropriately within Peet's brand guidelines

• Edit videos using platform-native tools and third-party software (Figma, Canva, Adobe, iMovie etc.)

• Shoot photography and short-form video content in a way that highlights product, lifestyle, and brand storytelling with authenticity and professionalism

• Support the development of a college ambassador program, attracting students from your campus

• Collaborate with Peet's Social Media Manager and receive briefs to execute timely content

• Incorporate feedback and performance learnings to optimize future posts

What We're Looking For

• College student or recent graduate with a passion for coffee, culture, and creativity

• Strong working knowledge of TikTok, Instagram, YouTube and Pinterest, and current social media trends

• Willingness and confidence to appear on camera in UGC and for branded content

• Experience creating and editing engaging content, including video and photography

• Familiarity with Canva, Figma, and/or other editing tools and mobile apps

• Clear understanding of how to match brand voice and visuals while keeping content authentic

• Ability to submit video and audio files both together and separately, as needed

• Willingness to deliver quick turnaround content (within 24 hours) when needed

• Ability to manage time and work both independently and collaboratively

• Flexibility to respond to creative briefs and capture quick-turn content

HELPFUL BUT NOT REQUIRED

• Previous experience running your own creator or brand account

• A strong personal aesthetic or visual POV

• Basic knowledge of coffee or interest in the food/beverage space

Compensation & Perks

• Hourly compensation (based on experience)

• Access to Peet's HQ, products, and photo lab

• Professional creative experience with a beloved national brand and the opportunity to contribute to meaningfully to the company's marketing strategy

• Possibility to extend role to 6-12 months depending on performance and need

NEEDED

Please include a brief introduction (ideally a short personal reel), your resume or portfolio, and 2-3 examples of content you've created (Reels, TikToks, YouTube Shorts, or other posts that showcase your creativity and editing skills). Be sure to either link your portfolio in your resume or attach it directly within your application.