Content Marketing Manager

Role Overview

The Content Marketing Manager at Hyperproof is a senior individual contributor responsible for creating high-quality, credible, and differentiated content that shapes how Hyperproof shows up in the market.

This is a hands-on, writing-focused role. You will be a primary creator of long-form and high-impact content, translating complex topics such as compliance, risk, security, AI, and governance into clear, compelling narratives that resonate with buyers and customers.

You'll work closely with partners across Marketing, Product, Sales, and Customer Success to turn ideas, insights, and real-world examples into content that supports brand authority, demand generation, and customer education.

What You'll Own

Content Creation & Execution

• Serve as a primary writer for Hyperproof's most important content assets

• Produce high‑quality content, including:

• Blog posts and in‑depth articles

• Guides, whitepapers, and ebooks

• Executive and subject‑matter thought leadership

• Industry perspectives and narrative‑driven content

• Translate complex, technical topics into clear, engaging, and credible content

• Take content from concept to polished draft with minimal oversight

• Manage external content creation agencies and freelance writers, including editing and publishing their work to ensure alignment with Hyperproof's brand voice and standards

• Partner with the Web & Social Media Manager to create and manage the editorial calendar

• Triage and prioritize content requests from internal stakeholders

• Analyze content performance against key business metrics and report results regularly, adjusting strategy and tactics as needed

• Collaborate with the Marketing team to identify content gaps and build plans to address them

Editorial Consistency & Brand Voice

• Apply and uphold Hyperproof's brand voice, tone, and editorial standards

• Ensure content is consistent, clear, and audience‑appropriate across formats and channels

• Incorporate feedback thoughtfully and efficiently while maintaining editorial integrity

Cross‑Functional Content Support

• Partner with Demand Generation to create content that supports campaigns, offers, and conversion paths

• Collaborate with Sales and Customer Marketing on enablement, customer stories, and educational content

• Turn rough inputs, interviews, and outlines from stakeholders into compelling, publish‑ready assets

Content Repurposing & Efficiency

• Create evergreen content designed for reuse across channels (email, campaigns, sales, events, community, etc.)

• Use AI and modern content tools to streamline drafting, editing, and repurposing while maintaining quality

• Proactively identify opportunities to extend the life and impact of core content assets

What You'll Bring

• 4+ years of experience in content marketing, editorial, or long‑form writing roles (B2B SaaS preferred)

• Exceptional writing and storytelling skills, with the ability to explain complex topics clearly and confidently

• Proven experience creating long‑form, high‑impact content that supports brand and demand goals

• Working knowledge of SEO and GEO methodologies and best practices

• Comfort working independently and managing multiple content projects simultaneously

• Strong collaboration skills and experience working cross‑functionally with Marketing, Sales, Product, and Customer‑facing teams

• High editorial standards and attention to detail, balanced with speed and pragmatism

• Curiosity, sound judgment, and a strong bias toward action and delivery

• Nice to have (not required): Experience writing about security, compliance, risk, or other technical B2B topics

What Success Looks Like

In the first few months:

• You consistently produce high‑quality content that is clear, compelling, and aligned with Hyperproof's voice and priorities

• You independently deliver polished content with minimal iteration required

• Stakeholders trust you to turn complex ideas into strong, audience‑first narratives

• Your work supports campaigns, thought leadership, and customer education initiatives

• You proactively identify content opportunities and gaps

• Feedback is incorporated quickly, with visible improvement and consistency over time

Over time:

• You become a go‑to individual contributor for content

• You reliably take ideas from brief to finished asset

• You raise the bar for quality and clarity across Hyperproof's content ecosystem

Our Tech Stack

• HubSpot

• Salesforce

• 6sense

• Gong

• Qualified

• ZoomInfo

• LeanData

• Chili Piper

• VWO

• WordPress

• Google Analytics

Interview Process

We value your time and want you to know what to expect. This role includes four interviews totaling approximately three hours:

• Talent Acquisition interview (followed by submission of writing samples)

• Hiring Manager interview

• Marketing & Sales panel interview

• Writing exercise