Contractor Marketing & Social Media Coordinator Part Time
IVitaminAustin, TX
$25+ / hour
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Job Description
Marketing & Social Media Coordinator (Part-Time, Contract)Location: Austin, TX (Hybrid: Remote + On-Site)Schedule: ~20 hours per weekCompensation: $25/hour (1099 contractor)Start: ASAPIVitamin is Austin’s premier IV hydration and wellness brand, with two brick-and-mortar locations, mobile services, and a growing presence at events across the city. As we continue to expand, we’re looking for a motivated, creative, and dependable Austin-based Marketing Assistant & Social Media Manager to support day-to-day marketing execution and turn our social media channels into true growth and revenue drivers.This role is ideal for someone who wants hands-on experience across marketing execution, content creation, influencer partnerships, and real-world brand building, and who understands that great content should ultimately drive action.What You’ll DoSocial Media Coordinator Responsibilities:Social Media Content Creation, Management, Growth & Conversion
- Create, publish, and manage on-brand content across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
- Manage social media publishing and scheduling both within IVitamin’s CRM and directly on native platforms
- Stay highly aware of current social media trends, formats, hooks, and sounds, and move quickly to create relevant content that keeps IVitamin’s channels fresh and engaging
- Shoot short-form video and photo content in-clinic and at events for real-time posting
- Produce:
- Educational posts and reels covering IV therapy, wellness topics, and IVitamin’s full range of services
- Lifestyle, behind-the-scenes, and culture content
- Promotional carousels, offers, and campaign assets
- Edit video for social (hooks, captions, subtitles, thumbnails)
- Maintain and manage a monthly social media content calendar
- Engage with followers, respond to comments and DMs, and maintain a consistent, compliant brand voice
- Actively grow IVitamin’s social media channels (reach, engagement, followers)
- Convert social media into a profit engine by driving traffic to IVitamin’s website and sales landing pages and supporting bookings, consultations, and purchases
- Manage relationships with current IVitamin social media influencers
- Create and maintain structured influencer content and posting plans
- Coordinate deliverables, timelines, and brand guidelines with influencer partners
- Research, identify, and outreach to new influencers and creators within the health and wellness space
- Build strategic influencer collaborations to grow brand awareness and reach
- Track influencer and content performance and help refine partnership strategy
- Capture content at IVitamin clinic locations and during events at least once per week
- Shoot short interviews, day-of content, and real-time stories/reels
- Post live when opportunities arise
- Occasional evenings or weekends during scheduled events (planned in advance)
- Support marketing strategy execution across:
- Email marketing
- SMS/text campaigns
- Promotions and launches
- Assist with creating and managing marketing workflows, campaigns, and communications
- Design marketing materials, including:
- Flyers
- Graphics
- In-store marketing assets
- Digital signage and in-store video advertising
- Assist with campaign coordination, organization, and asset creation
- Help brainstorm and execute new marketing initiatives and promotional ideas
- Support additional marketing needs as they arise
- Austin-local with reliable transportation
- Comfortable working both independently and collaboratively
- Organized, proactive, and detail-oriented
- Creative, curious, and quick to execute
- Performance-minded and motivated by growth and results
- A strong communicator who can manage multiple projects at once
- Experience with:
- Canva
- CapCut and/or Adobe tools (Premiere, Rush, etc.)
- Social media scheduling tools
- Comfortable shooting both vertical and horizontal video
- Confident capturing content on iPhone (DSLR a plus)
- Experience using a gimbal or other production tools to create dynamic, visually engaging content is a plus
- Solid understanding of social media trends, algorithms, and best practices
- Experience working with wellness, health, beauty, or lifestyle brands
- Basic photography and lighting knowledge
- Experience with influencer marketing or brand partnerships
- Experience with email or SMS marketing platforms
- Experience with CRM platforms (GoHighLevel or similar)
- $25/hour
- Approximately 20-25 hours per week
- 1099 contractor
- Flexible hybrid schedule (remote + on-site as needed)
- Reports to Marketing Manager
- Your Resume
- A Loom video introducing yourself along with explaining why you believe this role is a good fit for you, and why you are a good fit for this role.
- Your portfolio or 3–5 samples (short-form video and carousel examples preferred)
- Three content ideas you would create for IVitamin next month, including:
- The platform(s) you would post them on
- The format (reel, carousel, story, short-form video, etc.)
- The goal of each piece (brand awareness, follower growth, traffic, bookings, sales, etc.)
- How each idea would help grow IVitamin’s following, drive website traffic, or increase revenue
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