Controller / VP of Finance (CFO Track)

Please Read This Before You Apply

This role as it stands today is extremely demanding. If any of the following apply to you, do not apply.

Non-Negotiable Disqualifiers

You will not succeed in this role if:

1. You want a remote or hybrid job. This role requires in-office presence to learn, lead, and implement change.
2. You expect to direct teams before understanding how the business actually operates.
3. You are the new kid on the block, even if you grew Amazon to a T, you still need to understand our chaos. 
4. You run meetings without clear decisions, owners, and follow-through. Meetings that do not result in action are a waste of time and money - dont do this to us!
5. You don't run any meetings at all.  Dont do this to us! 
6. You believe the numbers tell the full story.
7. You ASSUME - Make an ass out of U and ME.  Dont do this to us!
8. You are uncomfortable being overwhelmed during periods of change. We are upfront: the first 90 days will be heavy, intense, and demanding.  If you're really good, perhaps 90 goes down to 89
9. You avoid conflict or accountability. This role requires enforcing standards and holding people accountable.
10. You lack deep understanding of cost accounting and COGS complexity. Overseas manufacturing, domestic co-packing, landed costs, and inventory timing matter here.
11. You identify problems but resist implementing change, or worse off, you don't identify problems.
12. You are unwilling to be physically present in the office. 
13. You prioritize being liked over building something scalable and profitable.Discomfort.

What This Role Is

This is a hands-on financial leadership role for someone who wants to earn the CFO (or more) seat by building the financial backbone of a company scaling to $100M+.

You will:

• Get deeply involved in accounting, inventory, cost accounting, and cash flow
• Learn the business end-to-end before attempting to run it
• Build financial systems, controls, and discipline from the ground up
• Define KPIs based on logic, behavior, and operational reality
• Build budgets by asking questions, not by assuming historical data equals truth
• Challenge departments when numbers, processes, or logic do not align
• Create order, clarity, and accountability across the organization
• Own the financial truth for leadership, banks, vendors, and lenders

You are not here to maintain. You are here to control, organize, and scale.

The Business You Are Walking Into

turn is a fast-scaling CPG/Design brand with approximately 50 employees operating across manufacturing, wholesale, direct-to-consumer, and in-house creative services.

Our Structure Includes

Manufacturing & Supply Chain

• Overseas manufacturing partners in China and Bangladesh
• Domestic co-packing and manufacturing partners in the United States
• A 6-person full-time production and procurement team in Shenzhen
• Imported raw packaging and hardware into the U.S.
• Dedicated supply chain leadership

Sales & Distribution

• Wholesale distribution across California, Arizona, New York, and Florida
• A 6-person sales team supported by a national sales lead
• Direct-to-consumer sales of apparel and consumer goods

Creative & Brand

• A 15+ person in-house design and media department

Operations & Finance

• 3 accountants
• 5 warehouse staff
• 3 operations / leadership roles
• Chief Product Officer
• Director of Analytics implementing systems and tooling

Revenue: 

• $30M 2024, 40M 2025
• Clear objective to scale to $100M+

What We Are Looking For

We are looking for someone who:

• Has 7–12 years of progressive experience in accounting or finance
• Has operated as a Controller, Senior Controller, or hands-on VP of Finance
• Has deep experience in inventory-heavy, manufacturing-adjacent, or CPG businesses
• Understands overseas manufacturing and domestic co-packing cost structures
• Is fluent in QuickBooks and experienced with ERP implementations as we transition to ODOO ERP.
• Asks relentless questions and refuses to assume
• Can lead, direct, and hold teams accountable
• Is comfortable making people uncomfortable in service of scale
• Wants ownership, leverage, and long-term upside rather than a title

The First 90 Days (Reality)

This role is measured by execution, not intention.

Days 1–30

• Learn how money actually moves through the business
• Audit financials, inventory, and cost structures
• Identify risks, gaps, and broken or processes that do not exist
• Deliver a written State of Finance assessment
• Walk through the warehouse, quiz the team
• Understand the ORG chart

Days 31–60

• Implement controls around cash, expenses, and approvals
• Establish finance cadence and KPIs
• Begin standardizing reporting and accountability

Days 61–90

• Deliver consolidated, reliable financials
• Clarify margins by product and channel
• Ensure lender- and investor-ready reporting
• Present a scalable financial infrastructure plan

Core Responsibilities

• Full ownership of accounting and financial reporting
• Cost accounting for overseas manufacturing and domestic co-packing
• Inventory valuation and margin accuracy
• ERP and systems implementation
• KPI development and enforcement
• Budgeting rooted in logic and behavior
• Finance team leadership and accountability
• Primary contact for banks, lenders, and vendors

Compensation & Upside (Least Important)

• Salary + KPI Bonus
• Benefits
• Performance-based equity path
• Clear trajectory to CFO or higher leadership role

Note from the founders

We started in 2021 with a vision to build a respectable brand and change the perception of how people saw cannabis companies.  We have always been inspired by Red Bull, Supreme, Off-White, and Poppi, which means that experience comes first.  Sometimes EROI (emotional ROI) outweighs ROI for long term gains, and that can't always be seen on the PNL.This role will not be easy to begin with, but it will be worth it for the right person. If you execute, you will earn trust, equity, and a long-term seat at the table (And free really cool apparel)!

Pronoia is an equal opportunity employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.