Creative Director (Web Design - Orlando, FL)

Launch ThatOrlando, FL

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Job Description

We are looking for a skilled web design expert to be the creative force shaping our digital brand experiences across complex legal, medical, and financial topics

The Creative Director leads and executes the creative vision for legal, medical, and financial brands. This role partners with stakeholders, marketing, content and development to shape digital brand experiences that elevate trust, and engage audiences.

The ideal candidate blends strategic oversight with hands-on execution while ensuring web assets are human-centered and high-performing.

Role Responsibilities

Own the end-to-end design process by scoping project requirements, drafting initial concepts, designing high-fidelity layouts, and executing all day-to-day creative tasks.
Translate complex subjects into clear, intuitive, and trusted user experiences from UX/UI to compelling messaging.
Strategize, design and execute web layouts, UI components, and interactive features in Figma and modern design platforms working collaboratively with marketing, content and developers.
Develop actionable web design systems and digital brand guidelines to ensure consistency, accessibility, and creative flexibility across sites and campaigns.
Work collaboratively with marketing and technical teams to translate business objectives and complex requirements into measurable, user-centered web experiences.
Prepare dev-ready design files and rigorously QA digital deliverables post-handoff.
Utilize analytics and behavioral tracking (GA4, Clarity, Mixpanel, Tableau) to quantify impact and refine creative outputs for continuous improvement.
Heavy focus on designing and optimizing user experiences with a strong emphasis on conversion rate optimization (CRO) to ensure designs not only look great but also drive measurable business results.
Ensure accessibility, performance, and compliance standards are met across all web assets.
Create custom web and digital assets for online campaigns supporting brand goals.
Strengthen team culture focused on impact, accountability, and ongoing learning, especially around our brands topics.
Facilitate collaboration across design, marketing, and technology teams.
Drive the web creative strategy to deliver high-quality, timely web projects and digital campaigns.
Participate in cross-department meetings, leveraging multidisciplinary insight to guide decision-making and web initiatives.

Qualifications & Skills

10+ years of professional experience in design, UX/UI, or digital product work, preferably with exposure to legal, medical, or financial brands.
Demonstrated leadership in web-focused creative strategy, delivering successful outcomes.
Expertise in Figma and modern prototyping/design tools; advanced understanding of web best practices, accessibility, and compliance.
Strong problem-solving, communication, and cross-disciplinary collaboration skills, especially in complex, content-heavy industries.
Experience optimizing web experiences using behavioral analytics, conversion rate optimization, and data-driven iteration.
Proven record maintaining and evolving web design systems and brand guidelines.

Bonus Qualifications

Experience creating branded digital assets for online ads, portals, or campaigns.
Has a network of freelancers that can be leveraged for contract work.
Previous work in legal, medical, or financial web environments.

Who We AreAt Launch That, we invest in our people, our work, and our community. Founded in 2007 as a bold digital marketing startup, we've grown from two founders in a garage to a thriving team of nearly 100 digital, tech, creative, and content professionals in downtown Orlando.We cover 100% of the premium cost for employee-only medical coverage for all full-time team members. We also offer 100% employer-paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401(k)-retirement plan, paid volunteer opportunities, and more! And because we believe in balance, all full-time team members get a paid company-wide holiday break from December 24th to January 1st each year.Our hybrid work model reflects our dedication to collaboration and flexibility. We have the option of working from home on Tuesdays and Fridays. We come together in the office on Mondays, Wednesdays, and Thursdays to maximize creativity, teamwork, and connection. Life is dynamic, so we offer flexibility for the realities of childcare, doctor appointments, and homeownership.Why Launch That?What makes us stand out is our people and our drive to excel. Our vision is to build the most valuable digital brands by connecting people to extraordinary resources. Our core talent is exceptional, with many team members having over 10 years of experience in competitive digital industries. We’re a team that’s driven and focused on growth: we push each other to learn, innovate, and accomplish more than we thought possible.Our culture is built on relationships, collaboration, and shared ambition. We host unique events throughout the year, celebrating our successes and each other. Giving back to the community is a core value, and we regularly donate our time and talents to local causes.Our state-of-the-art office was designed to fuel creativity and collaboration. Whether it’s grabbing a coffee, taking a break in our game room with Xbox and arcade games, or enjoying our robust snack bar, our workplace reflects our belief that a great environment fosters great work.If you're looking to grow, be challenged, and make an impact, Launch That offers the culture, community, and drive you need to thrive. Here, we’re always reaching for more, and we’re looking for people who are ready to do the same.

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