Customer Marketing & Community Manager

Profound is on a mission to help companies understand and control what AI says about their brand. As Customer Marketing and Community Manager, you will build the programs, content, and experiences that turn Profound customers into vocal champions. You will own customer advocacy, storytelling, and community, creating the systems that amplify customer wins, drive references, and build a thriving ecosystem of Profound advocates.

What you’ll do

• Build and execute Profound’s customer marketing strategy, transforming customer success into compelling stories that drive pipeline, advocacy, and brand momentum

• Launch and scale a customer advocacy program that identifies champions, coordinates references, captures testimonials, and creates pathways for customers to share their wins publicly

• Create high-impact customer content including case studies, video testimonials, customer spotlights, and success stories that demonstrate measurable business outcomes and competitive differentiation

• Build and manage Profound’s customer community, both online and in person, where marketers connect, share strategies, celebrate wins, and become advocates for the category and brand

• Develop customer-led programming including community events, customer panels, advisory boards, exclusive experiences, and peer networking opportunities

• Partner with Sales, Customer Success, and Product Marketing teams to surface customer champions, coordinate reference calls, and align advocacy efforts with pipeline and launch needs

• Establish and own metrics that measure advocacy impact including customer references delivered, case study influence on deals, community engagement, and customer-driven pipeline

• Design recognition and reward programs that celebrate and incentivize customer champions, from spotlight features to VIP experiences to early product access

Who you are

• A customer-obsessed marketer who knows how to build relationships, identify great stories, and turn satisfied customers into vocal champions

• You have built customer advocacy, reference, or community programs at a SaaS or marketing technology company with proven impact on pipeline and brand

• You are a strong storyteller who can conduct interviews, pull out compelling narratives, and create customer content across written, video, and event formats

• You understand what makes communities thrive, including authentic connection, shared value, and member-driven engagement

• You are comfortable on camera and on stage, hosting customer panels, moderating discussions, and representing customer voices internally and externally

• You think cross-functionally and can partner seamlessly with Sales, Success, Product, and Marketing to operationalize advocacy at scale

• Bonus experience with community platforms such as Gradual, Circle, or Slack, or building advocacy programs in AI, analytics, or marketing technology

Location

This is an on-site role based in our Union Square, NYC or SoMa, SF offices, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $120,000 to $180,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.