Sr. Partner Marketing Program Strategist

Overview

Utilize your partner marketing expertise and excellent communication skills to support the creation of co-marketing programs to meet Esri’s business objectives. This includes developing, executing, and managing marketing programs and campaigns with strategic partners for joint brand awareness, market influence, and demand generation.

Responsibilities

• Support partner marketing programs for "marketing through" and "marketing with" our 2800+ Esri Partner Network organizations that include multinational, alliance, and system integrator partners
• Joint marketing planning and execution, maintaining partner marketing benefits, partner enablement, and marketing best practice sharing within the partner community
• Manage 3-5 marketing campaigns from design through execution of tactical marketing activities, working collaboratively across cross-functional teams; this includes managing content development, advertising, creating/amplifying social posts, coordinating customer success stories, eBooks, blog posts, and updating web pages
• Develop aligned strategy for Esri’s presence at partner events and execute all aspects of event marketing support from booth messaging, graphics, staff participation, pre-event and post-event promotion, on-site lead capture, and sales follow-up
• Build strong joint value propositions and messaging that fit within each company’s messaging and strategies, and corresponding offers and assets
• Build optimized customer journeys by creating and personalizing anchor and supporting content, nurture assets, and sales enablement content to drive optimal results
• Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes for ROI
• Build and maintain effective relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure program and campaign success

Requirements

• 8 years of experience in channel/partner marketing for technology companies 
• Proven 3-5 year track record for successfully developing, executing, and measuring successful integrated and digital marketing campaigns
• Strategic thinker that can effectively manage multiple projects simultaneously and work well in a cross-functional team environment
• Self-starter, detail and task oriented, highly organized, with a customer-oriented attitude
• Strong written and verbal communication skills
• Strong project management and problem-solving skills
• Bachelor's in marketing, business, or related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Master’s in business, marketing, or related field
• Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
• Knowledge of GIS/Esri products

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