Digital Marketing Specialist
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Job Description
Our Company
Explore how you can contribute at AmeriLife.
For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.
Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.
Job Summary
The Digital Marketing Specialist is an essential role focused on using your digital experiences to help facilitate critical tasks across multiple digital channels. Reporting to the Sr. Director of Digital, you will be part of a fast-paced environment with enthusiastic professionals to bring the 'puzzle pieces' of the various digital channels together.Job Description
Duties/Responsibilities
[The following reflects duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time for business reasons.]
- Implement and maintain our weekly digital assigned tasks.
- Manage and publish weekly content utilizing platforms such as Google Ads, WordPress and various social media channels.
- Work with the marketing team to streamline and optimize campaigns.
- Ensure content is consistent concerning style, quality and tone.
- Create quality assurance guidelines and process to maximize user experience.
- Provide regular reporting on KPIs to key stakeholders.
Minimum Job Requirements
- Bachelor’s Degree in Marketing or related field
- 1 year of marketing experience preferred
- Beginner knowledge of HTML
- Hands-on experience utilizing social media
- Prior Digital Marketing Experience with video experience is a plus
- Experience with Direct-to-Consumer brands is a plus
- Experience in insurance, healthcare, or similarly regulated industries is a plus
Knowledge, Skills, and Abilities
- Excellent time management, organization and communication skills
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Ability to work with digital content management systems.
- Proficient with Microsoft Office Suite or related software.
- Basic understanding of HTML