Lead Video Creator

⚠️ Please read first

• This is a full-time, in-person role based in San Francisco (Presidio) - we work from the office 5 days a week.

• You must be based in the Bay Area or willing to relocate before starting.

• We require US work authorisation, but are open to O-1 visa sponsorship for truly exceptional candidates.

About Wordware

Wordware is an IDE for building AI agents using natural language.

It looks and feels like Notion, but lets you design, test, and deploy AI systems in real time - without writing code.

Our mission is to bring structure and joy to human–AI collaboration.

We’re building a generational company that empowers the next billion knowledge workers to create with AI - not by writing code, but by expressing intent.

We’re backed by Spark Capital, Felicis, and Y Combinator ($30M seed round - the largest in YC history).

We work hard, move fast, and don’t take ourselves too seriously. It’s intense, but it’s also fun - at Wordware, you’ll do the best work of your life alongside people you genuinely like.

About the role

We need someone who believes that building AI agents should be as natural as explaining a task to a human assistant - no coding, no complexity, just conversation. You're the person who can show the world why building an AI assistant with us feels more like training a smart colleague than wrestling with code.

You understand why a lawyer being able to build their own legal research assistant, or a marketer creating their own campaign analyzer, represents a fundamental shift in how work gets done. And you can't wait to tell those stories.

This isn't about making technical tutorials. It's about showing millions of knowledge workers that they already have the skills to build with AI - they just need the right platform. You'll work across teams to extract, refine, and publish the content that makes people realize: "Wait, I could build that?"

What you'll actually be doing:

• Capture the "holy shit" moments - Film someone building their first AI assistant in minutes, not months. Show the lawyer who just automated legal research. Feature the designer who built an AI design critic.

• Translate vision into viral moments - Work with Filip (Founder, CEO) to understand where we're going, then create content that makes people see AI differently

• React faster than the news cycle - New AI capability drops? You're already showing how to use it in Wordware. New MCP tool announced? You've got a video showing why it matters for non-developers.

• Build a movement, not just an audience - You're not just explaining features; you're championing the idea that everyone should be able to build, work and thrive with AI

• Use AI to tell AI stories - Every tool, every hack, every AI-powered shortcut to ship high quality and engaging content faster

Your content will answer questions like:

• "Why does my AI assistant feel like a real colleague?"

• "How did a non-technical founder build a customer support AI in 20 minutes?"

• "What happens when domain experts can finally build their own AI tools?"

• "Why is natural language the future of AI development?"

You are probably:

• Obsessed with the democratization of AI - You believe everyone should be able to build, work and thrive with AI, not just engineers

• Already creating content in the AI space - Maybe you're explaining AI tools to non-technical audiences, maybe you're showing what's possible when AI becomes accessible

• A natural storyteller - You see a product feature and immediately think of the human story behind it

• Technically curious but user-focused - You understand AI deeply but always think about the end user first

• Community-driven - You're already part of AI communities and understand what excites and scares people about AI

You definitely have:

• Hard video production skills - You can film, edit, and handle post-production end-to-end. You're comfortable with cameras, lighting, audio, and editing software.

• AI-native approach to video creation - You already use AI tools to accelerate every part of the production process, from ideation to final export

• Deep understanding of the AI landscape - models, tools, trends, and most importantly, barriers to adoption

• Proven content creation skills - video, writing, social media, whatever tells the story best

• Ability to spot and package trends - you saw no-code coming, you get why AI + natural language is next

• Speed as a core value - you ship daily, not monthly

• Experience building audiences - you've grown something from zero

• Empathy for non-technical users - you remember what it felt like to not understand this stuff

Bonus points if you:

• Master modern video tools and AI-powered editing software (Premiere, Final Cut, DaVinci, Descript, RunwayML, etc.)

• Have helped non-technical people adopt technical tools before

• Created viral content about making technology accessible

• Have experience in developer relations but always wished you could reach beyond developers

• Built your own AI tools and can demonstrate them

• Have a strong POV on why the current state of AI building is broken

• Can point to specific content you've made that changed how people think about technology

Real talk:

• This is a hands-on role - you'll be filming, editing, and shipping content yourself, not managing others

• You'll be creating content about a product that's defining a new category - there's no playbook

• Filip and team have strong technical opinions; your job is to translate those into human stories

• We ship fast and break things - including content strategies

• You'll be our voice to millions who don't yet know they can build, work and thrive with AI

• Success means making complex AI feel as approachable as using Notion

• You're not just documenting features - you're evangelizing a fundamental shift in how humans and AI work together