Senior Manager, Brand Marketing - Banter

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

This hybrid role requires a flexible work schedule, combining on-site presence with remote work, based out of our Support Center in Dallas, Texas

We are seeking a dynamic and innovative Senior Manager of Brand Marketing to help lead strategy against driving brand growth and relevance while shifting brand perception.  This person will be responsible for developing marketing strategies and brand campaigns with the ability to balance strategic planning and tactical execution. Working closely with the creative partners and key stakeholders, you will develop campaign platforms, curate seasonal/trend stories, oversee production of brand content assets, and assist in the execution of PR/influencer opportunities. This role will also be the key liaison to the Merchandise team translating product priorities into marketing plans with the goal of pushing the brand forward to drive awareness and growth.

Responsibilities

• Lead the curation of style stories around seasonal and evergreen efforts based on merch and business priorities for full marketing channel support, as well as overseeing the execution of these from tentpole to micro moments

• Responsible for developing and communicating briefs for agency teams and overseeing the end-to-end management of the work within budget including content planning, managing production product needs, legal review and delivery of final work

• Lead alignment on brand initiatives with leadership while working closely with cross functional stakeholders ensuring workstreams are in service of business goals and brand guidelines

• Maintain on-going business know-how and close communication with Consumer Insights to identify and prioritize brand-building opportunities

• Partner with agency and internal creative team to develop campaign guides inclusive of content and messaging to hand off to cross functional teams for tactical execution

• Oversee day-to-day communication and coordination of vendor relationships

• Lead multi-channel, 360 approach of marketing plans including content development, digital marketing, signage, online advertising, advertising, and marketing communication, promotional activities, social media, etc.

• Work closely with each department involved, ensuring comprehensive, complete, and on-time execution

• Partner with agency and Creative Director to develop campaign playbooks, copy, execution overviews to hand off to Marketing & eCommerce colleagues for tactical execution

• Manage relationships and communicate project information to all stakeholders, proactively keeping partners aware of deadlines in an effective but collaborative way

  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• 6+ of relevant experience within brand marketing

• Experience in the luxury, fashion, retail or jewelry industry

• Strong ability to build relationships and to collaborate with all levels of individuals internal and external to the organization

• Proven success in developing and executing brand strategies that drive growth

• Strong communication skills; ability to clearly articulate complex ideas to diverse audiences, including senior leadership

• Highly organized with ability to oversee multiple projects and guide team priorities

• Experience in market analysis and customer insight generation

• Creative thinker with a keen eye for detail and an understanding of luxury aesthetics

Benefits & Perks

We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance

✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered
✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year
✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays
✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging
✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning
✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

Join us and be part of a dynamic team driving innovation and impact in the industry!