Senior Director, Broadcast and Emerging Media

Bully Pulpit Interactive is an outcomes agency made up of creatives, strategists and data scientists. We come from politics, brands and marketing and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation, and social impact. A growing firm, we sit on both coasts and connect Silicon Valley technology, Madison Avenue creative, Washington policy and real people.

Role Overview

Playing a key role in modernizing BPI’s strategic communications offering in a fast-changing media environment.

Location: Washington DC, New York, Chicago, San Francisco, Los Angeles

BPI follows a hybrid work policy with an expectation for all full time employees to work from one of the office locations at least 3 days a week.

Salary: $145,000 - $160,000

You will

• Play a key, subject matter expert (SME)-type role for BPI clients in an ongoing fashion with clients that are consistently executing media programs or on a one-off basis as an SME building and selling in a media strategy
• Spend approximately 60% of time collaborating with client teams to support and manage existing media program scopes, ensuring consistent delivery and client satisfaction
• Allocate approximately 40% of time to proactively build and expand the media program offering, including cultivating and maintaining relationships with producers, bookers, and other key media contacts
• Strengthen BPI’s traditional and broadcast media relations offering, including practice development and upskilling that can be expanded across the team
• Build a transformed media offering by articulating BPI POV on strategic relevance and reach of key shows across podcasts, YouTube and other platforms in a holistic media strategy, and establish relationships for BPI broadly with key players (producers, bookers, etc). This means reach into shows hosted by creators on YouTube, TikTok, Reels, podcasts where BPI doesn’t currently have relationships or placement capabilities. It also means deeper reach into consumer press, like Live with Kelly and Mark and The View.
• Contribute to new business efforts, as needed, with media strategies to enable prospects to accomplish their reputation objectives
• Work closely with multiple BPI partners to align strategy and identify high priority relationships

Requirements

You bring

• Educational background in Communications, Marketing, Journalism, English, Public Relations, or a comparable discipline
• 12+ years of progressive leadership in strategic content development, brand storytelling, or corporate communications
• Demonstrated ability to drive business growth through high-impact earned media and strategic messaging
• Deep network of established relationships with leading national and trade media editors, journalists, and influencers
• Skilled in crafting and adapting narratives for diverse audiences across platforms; experience managing sensitive or crisis communications highly valued
• Proficient with key content creation and business tools, including Adobe Creative Suite, Microsoft 365, and related industry-standard software

Benefits

BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.

We’re looking for all kinds of people. 

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!

Let’s keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com