Marketing and Inventory Manager

Job Title: Marketing and Inventory Manager

Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: Full-Time

Job Summary:

We’re looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales, optimize stock levels, and enhance customer experience. The ideal candidate is passionate about the powersports industry, understands the buying habits of enthusiasts, and is comfortable balancing front-end branding with back-end logistics.

Key Responsibilities:

Marketing:

• Develop and execute local and digital marketing strategies tailored to the powersports market (motorcycles, ATVs, UTVs, etc.).

• Promote dealership events, product launches, seasonal sales, and financing specials.

• Manage website updates, SEO, Google Ads, and social media presence (Facebook, Instagram, YouTube, etc.).

• Create content that resonates with off-road, street, and recreational riders.

• Work with OEM partners on co-op advertising, promotions, and campaigns.

• Track lead generation, web traffic, and campaign performance to optimize ROI.

Inventory Management:

• Monitor inventory of new and pre-owned units, accessories, and parts.

• Use dealership management systems (DMS) and inventory tools to maintain real-time stock accuracy.

• Conduct regular inventory audits and assist in pricing, floor planning, and merchandising.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

• 2–4 years of experience in marketing and/or inventory management, ideally in a retail or dealership environment.

• Knowledge of the powersports industry and a genuine interest in motorcycles, ATVs, and related gear.

• Familiarity with DMS systems (e.g., Lightspeed, CDK), as well as tools like Google Analytics, Mailchimp, and Meta Business Suite.

• Strong project management, analytical, and communication skills.

Preferred Qualifications:

• Experience working in or marketing for a powersports, automotive, or outdoor recreation brand.

• Comfortable shooting/editing video or working with content creators to highlight products and events.

• Experience working with OEM co-op ad programs and manufacturer marketing guidelines.

Perks:

• Competitive pay + bonus opportunities

• Industry discounts on gear and equipment

• Access to demo rides and new product launches

• Opportunities to attend trade shows, races, and powersports events

• Fun, fast-paced team of riders and gearheads