Marketing and Inventory Manager

Scranton Auto GroupVernon, Connecticut

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Overview

Schedule

Full-time

Career level

Senior-level

Job Description

Job Title: Marketing and Inventory Manager

Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: Full-Time

Job Summary:

We’re looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales, optimize stock levels, and enhance customer experience. The ideal candidate is passionate about the powersports industry, understands the buying habits of enthusiasts, and is comfortable balancing front-end branding with back-end logistics.

Key Responsibilities:

Marketing:

Develop and execute local and digital marketing strategies tailored to the powersports market (motorcycles, ATVs, UTVs, etc.).
Promote dealership events, product launches, seasonal sales, and financing specials.
Manage website updates, SEO, Google Ads, and social media presence (Facebook, Instagram, YouTube, etc.).
Create content that resonates with off-road, street, and recreational riders.
Work with OEM partners on co-op advertising, promotions, and campaigns.
Track lead generation, web traffic, and campaign performance to optimize ROI.

Inventory Management:

Monitor inventory of new and pre-owned units, accessories, and parts.
Use dealership management systems (DMS) and inventory tools to maintain real-time stock accuracy.
Conduct regular inventory audits and assist in pricing, floor planning, and merchandising.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
2–4 years of experience in marketing and/or inventory management, ideally in a retail or dealership environment.
Knowledge of the powersports industry and a genuine interest in motorcycles, ATVs, and related gear.
Familiarity with DMS systems (e.g., Lightspeed, CDK), as well as tools like Google Analytics, Mailchimp, and Meta Business Suite.
Strong project management, analytical, and communication skills.

Preferred Qualifications:

Experience working in or marketing for a powersports, automotive, or outdoor recreation brand.
Comfortable shooting/editing video or working with content creators to highlight products and events.
Experience working with OEM co-op ad programs and manufacturer marketing guidelines.

Perks:

Competitive pay + bonus opportunities
Industry discounts on gear and equipment
Access to demo rides and new product launches
Opportunities to attend trade shows, races, and powersports events
Fun, fast-paced team of riders and gearheads

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FAQs About Marketing and Inventory Manager Jobs at Scranton Auto Group

What is the work location for this position at Scranton Auto Group?

This job at Scranton Auto Group is located in Vernon, Connecticut, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Scranton Auto Group?

Employer has not shared pay details for this role.

What employment applies to this position at Scranton Auto Group?

Scranton Auto Group lists this role as a Full-time position.

What experience level is required for this role at Scranton Auto Group?

Scranton Auto Group is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Scranton Auto Group?

You can apply for this role at Scranton Auto Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.