Sr Copy Manager

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day. 

We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect. 

Job Overview 

Rightworks has been decades in the making, and now we’re at the start of an exciting new chapter. Our in-house Creative Team is looking to bring the Rightworks brand to life in new ways and new channels. Critical to our brand’s success—and our team’s success—is our Senior Copy Manager. 

As a player/coach, you and your team will be responsible for projects that help build and grow our brand and ultimately drive sales leads and conversions. From digital ad campaigns and videos, to live events and websites, it all comes through our team. 

You will report directly to our VP of Creative and work closely with our Senior Design Manager (both as creative partners as well as leaders within the organization). 

Note: This is a hybrid position, with 2-3 days per week working onsite in our Nashua, NH headquarters. 

About the Role 

Our in-house Creative Team is looking for a Senior Copy Manager to come in and make their mark on Rightworks. Reporting to our VP of Creative, you will: 

• Oversee our copy team, including reviewing concepts and copy, providing creative direction, 1:1 coaching and mentoring, etc. 

• Partner with the Senior Design Manager as creative leaders of the Rightworks brand 

• Partner with the Senior Design Manager and Lead Designer to concept ad campaigns for social, display and digital video 

• Actively work as the assigned copywriter on projects both big and small, including paid digital campaigns, corporate website & campaign-specific landing pages, email campaigns to prospects and customers, videos, sales collateral and more. 

• Partner with stakeholders across the marketing org to understand and enhance campaign strategies 

• Lead the exploration and development of the Rightworks brand voice 

• Work with external contractors & vendors, including video editors, animators and VO talent 

• Work closely with our Creative Ops Manager to develop and manage deadlines, optimize output, and prioritize an ever-changing workload 

Requirements  

• 15+ years of copywriting experience, including 5+ years of people management. 

• Bachelor's degree in creative arts, Marketing, Advertising or a related field. 

• Internal creative team experience is required; agency experience is a plus 

• Experience executing creative campaigns across the entire marketing funnel, with a focus on growth and acquisition campaigns. 

• Portfolio that shows a range of campaigns, including: 

• Digital campaigns: Paid display & social ads, website, email campaigns, etc.  

• Video: Concepting/scripting for YouTube ad campaigns, as well as product overviews and explainers, customer testimonials, etc. 

• Ability to take a B2B message and humanize it through your words and tone of voice. 

• Comfortable taking the lead in strategy & messaging discussions with internal marketing stakeholders 

• Link to portfolio required 

Eligibility Requirements 

• This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.  

• Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.  

• Relocation will not be offered for this position. 

Benefits 

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer! 

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer. 

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