Business and Communications Coordinator

Job Description of the Business and Communications Coordinator: 

The Business and Communications Coordinator develops and sustains business services across West Central Arkansas, ensuring equitable employment opportunities. This role involves maintaining relationships with local businesses, promoting workforce diversity, and ensuring compliance with EO regulations. The position also includes digital media responsibilities such as website maintenance, social media marketing, and data analysis.

The Business and Communications Coordinator is responsible for developing, implementing, and sustaining business engagement strategies and communications efforts that promote equitable employment opportunities throughout the West Central Arkansas region. This position plays a key role in strengthening partnerships with local employers, advancing workforce diversity, and supporting compliance with Equal Opportunity (EO) regulations. Additionally, the role manages digital communications and marketing initiatives to enhance the visibility and outreach of workforce programs.

Duties and Responsibilities of the Business and Communications Coordinator/EO: 

• Develop and execute strategies for job development and placement.
• Build collaborative relationships with local employers.
• Demonstrate the effectiveness of workforce services to employers.
• Participate in networking activities and deliver presentations.
• Coordinate workforce training events, job fairs, and on-site recruitment.
• Report and track business services and EO activities.
• Assist with special projects and additional grants.
• Design and maintain websites, electronic newsletters, and social media outreach.
• Implement marketing campaigns for WIOA services.
• Analyze digital metrics and optimize performance.
• Support business services with project management, marketing, and event planning.
• Produce digital media to engage the targeted audience.
• Assist WIOA program staff with marketing, data aggregation, and documentation.
• Conduct investigations into complaints of discrimination or harassment.
• Submit reports to regulatory agencies and facilitate ADA accommodations.
• Audit organizational practices for EO compliance and recommend actions.
• Stay informed on changes in EO laws and provide training on EO principles.

Minimum Qualifications of the Business and Communications Coordinator: 

• Bachelor’s degree in Business Administration, Communications, Marketing, or a related field.
• Minimum of 3 years of experience in business services, communications, or a related field.
• Experience with digital media, including website maintenance and social media marketing.
• Knowledge of EO regulations and practices is a plus.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to analyze data and optimize digital marketing strategies.
• Proficiency in using digital tools and platforms for marketing and communications.
• Ability to work collaboratively in a cross-functional team environment.

About the West Central Arkansas Workforce Development Area

The West Central Arkansas Workforce Development Centers specialize in recruiting and placing skilled professionals in a variety of industries on behalf of employers in Central Arkansas. We help people find jobs and provide workforce solutions to businesses.

WCAPDD/Arkansas Workforce Center is an “equal opportunity employer/program,” and “auxiliary aids and services are available upon request to individuals with disabilities.” Arkansas Relay Service: 1-800-285-1121 (Voice) 1-800-285-1131 (TDD) or TDD 711.

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