Healthcare Sales Representative: Long-Term Care (LTC) & Medicaid Services

Founded in 2006, the company is a leading provider of Medicaid application support for seniors and their families, specializing in long-term care eligibility. Headquartered in New York, we partner with over 1,000 skilled nursing facilities across states like New York, Connecticut, Florida, and Pennsylvania, assisting more than 3,000 families annually. Our mission is to simplify the complex Medicaid application process, ensuring seamless eligibility for residents while alleviating the administrative burden on healthcare facilities. With a dedicated team of over 100 employees, we combine deep industry expertise with personalized service, positioning ourselves as a trusted partner in the long-term care ecosystem. We are seeking passionate individuals to join our mission of delivering exceptional support to seniors and healthcare providers.

The Sales Representative is a dynamic, field-based role focused on building and nurturing relationships with skilled nursing facilities and long-term care (LTC) providers in the New York area. This position requires a seasoned professional with a proven track record in LTC or nursing home sales, particularly in Medicaid services or healthcare eligibility solutions. The role involves regular travel to facilities to engage directly with Business Office Managers (BOMs), administrators, and other key stakeholders, leveraging existing relationships to promote our Medicaid eligibility planning services. The ideal candidate is confident navigating facility operations, understands the financial and operational pressures of LTC settings, and thrives in a results-driven environment. This full-time position is exclusively open to candidates residing in New York State or one of the five boroughs of New York City.

Key Responsibilities

• Relationship Management: Cultivate and maintain strong, trust-based relationships with administrators, social workers, case managers, and BOMs in skilled nursing and long-term care facilities to drive partnerships.
• Service Promotion: Actively promote Medicaid eligibility planning services, articulating the value of streamlined application processes and reduced administrative burdens for facilities.
• Field Engagement: Conduct regular in-person visits to facilities across your assigned territory, delivering professional presentations and tailored proposals that address each facility's unique needs.
• Sales Cycle Management: Identify and pursue new facility partnerships, managing the entire sales process from lead generation and initial outreach to contract negotiation and signed agreements.
• Market Awareness: Stay up-to-date on Medicaid policy changes, facility reimbursement challenges, and emerging trends in the LTC industry to position the company as a knowledgeable and reliable partner.
• Collaboration: Work closely with internal case management and operations teams to ensure seamless onboarding of new clients and ongoing satisfaction with our services.
• Performance Goals: Consistently meet or exceed monthly and quarterly sales targets, contributing to the company's growth and reputation in the LTC sector.
• Reporting: Maintain accurate records of sales activities, client interactions, and pipeline progress using CRM tools to support strategic decision-making.

Qualifications

• Experience: Minimum of 1 year of direct sales experience in long-term care or nursing home settings, with a focus on Medicaid planning, healthcare financial solutions, or eligibility services (required).
• Industry Knowledge: Deep understanding of LTC facility operations, including workflows, reimbursement challenges, and the critical role of Medicaid eligibility in financial sustainability.
• Relationship Skills: Exceptional communication, relationship-building, and negotiation skills, with a proven ability to connect with facility staff at all levels.
• Travel Readiness: Willingness to travel daily within the New York area to maintain and grow in-person relationships with facility partners.
• Self-Motivation: Results-driven mindset with a proactive approach to identifying opportunities and overcoming obstacles in a competitive market.
• Organization: Strong organizational and time-management skills, with the ability to prioritize tasks and manage a robust sales pipeline effectively.
• Technical Proficiency: Familiarity with CRM software (e.g., Salesforce) and Microsoft Office Suite for reporting and presentations.
• Location: Must be based in New York State or one of the five boroughs of New York City.

Compensation

• Base Salary: $70,000–$100,000 annually, commensurate with experience.
• Commission: Uncapped commission structure based on signed facility agreements and achieved sales targets, offering significant earning potential.
• Travel Support: Reimbursement for mileage and travel-related expenses incurred during facility visits.
• Professional Development: Access to ongoing training and resources to stay informed about Medicaid regulations and LTC industry trends.