Data Scientist - Marketing Analytics

MarketbridgeWashington, DC

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Job Description

Who We AreMarketbridge is a growth consulting and marketing firm dedicated to helping modern leaders accelerate performance with no signal loss from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. We partner with some of the world’s largest and most ambitious brands, providing innovative solutions that drive commercial agility and long-term success.Who We’re Looking ForMarketbridge is looking for a Data Scientist to supportprogram strategy and execution to help clients improve their marketing and sales outcomes. The Data Scientist will be part of a project team and play a key role in helping our clients measure marketing’s effectiveness and optimize marketing mix to drive results. You will quickly work with clients to solve some of their most pressing problems, leveraging a variety of tools and methods including quantitative analysis, model development, and market research.Responsibilities

Model Development: Investigate, suggest, and attempt new model builds including Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA)
Project and Client Management: Communicate with clients regarding data outputs, create technical slides for project deliverables, and flag roadblocks that may impede on-time delivery
Internal Collaboration: Participate in brainstorms and troubleshooting, partner with Lead Data Scientist and Project Manager to outline modeling approach and data sources, and support and mentor junior Analysts

QualificationsThis position is for those with significant analytics experience who are looking for an opportunity to use data, research, and best practices to help improve clients’ sales and marketing strategies while increasing the responsibility and autonomy over their workstreams. We are looking for someone who:

Has 2+ years of experience in data-driven consulting, market research, and data science
Has a background in highly quantitative hard sciences (advanced math, computer science, or economics) or highly quantitative social sciences
Is comfortable using big or small data environments to answer questions and then develop an overall story about what the analysis means
Can integrate stimulus, response, and control data from a variety of sources including agencies, internal systems, and technology platforms
Has experience in econometric techniques, including panel data, ridge regression, and multiple functional forms as well as machine learning techniques
Demonstrates strong coding skills in R and/or Python, including data munging
Is adept at creating reproducible deliverables (Rmarkdown, notebooks, etc.)
Has experience with version control (git, github, etc.) and modern data storage (MapReduce, Spark)

Note: This position requires the ability to work in the United States without visa sponsorship. MarketBridge is an Equal Opportunity Employer.The ideal candidate will:

Can balance multiple projects at one time, under tight deadlines
Has excellent written and oral communication, presentation, and analytical skills
Is extremely conscientious, with a strong attention to detail and excellent organizational skills
Be proactive and start projects with little prodding

Our CultureAt Marketbridge, we pride ourselves on fostering an entrepreneurial culture filled with intellectually curious, high-spirited individuals committed to making a tangible impact each day. We value our people as our greatest asset, offering a workplace where high performers are acknowledged and rewarded. Working here means joining a team of the brightest minds in the industry, in an environment that champions professional growth and development through a mix of personal initiatives and company-supported learning. We believe in empowering our employees to own their career paths, supported by management guidance and organizational resources. We are proud to have been named one of The Washington Post's 2024 Top Workplaces in the Washington, D.C. area!We provide a benefits experience centered around wellness. It is important to us that every Marketbridger feels cared for and valued.

Industry competitive compensation and performance-based bonuses
Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours
A wide array of healthcare options including medical, dental, and vision coverage
401(k) savings plan with company match
Marketbridge-led Social Committee
Referral bonus program
Mentor program for new hires

This role is a hybrid role based out of our Bethesda, MD office.The salary range for this role is $100,000-$125,000 with an eligible annual bonus of up to 15%.

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