Marketing Intern, Social Media Content Creator

This position is part-time (20hrs/wk) budgeted for 6 months, July - December 2025.

Leatherman Tool Group, the leading manufacturer of multi-tools, is seeking talented individuals to join our growing team. With a rich heritage of craftsmanship and a commitment to delivering exceptional products, you'll be part of a culture that values innovation, creativity, and continuous improvement. We prioritize quality, environmental responsibility and operational excellence in our manufacturing processes. Join us at Leatherman Tool Group and contribute to our mission of creating innovative tools that empower people to take on the expected and unexpected, resulting in real tales of triumph.

Position Summary

We’re seeking a curious, creative, AI-savvy Social Media Content Creator Intern who thrives where cutting-edge technology meets thumb-stopping storytelling. You’ll ideate, produce, and publish short-form social video, especially on TikTok, leveraging AI and automation tools to accelerate workflows, surface insights, and personalize experiences. Your work will power our social-commerce flywheel and keep Leatherman front-of-mind for our growing community.

Key Responsibilities

• Content Creation & Editing: Plan, shoot, and edit short-form videos that embody our brand voice and social-commerce goals, using AI/automation tools where applicable.
• Trend & Signal Monitoring: Track TikTok and emerging-platform trends via AI-powered social listening to keep content fresh and relevant.
• Community Engagement: Support responding to comments and sparking conversation across channels, scaling authentic interactions while preserving Leatherman’s tone.
• Collaboration & Calendar Management: Partner with marketing, creative, and e-commerce teams to align content with campaigns, launches, and events; help maintain and refine the social content calendar.
• Analytics, Experimentation & Automation: Run A/B tests on hooks, captions, and posting times; build or tap into automated dashboards to convert performance data into next-step creative decisions.
• Brand-Safety & Responsible AI: Ensure all AI-assisted content complies with platform policies, copyright and music-licensing rules, privacy requirements, and Leatherman’s Responsible-AI guidelines.
• Metrics & KPIs: Track success against view-through rate, engagement rate, TikTok Shop conversions, incremental revenue, and other key metrics.

What You Bring

• Growth mindset & curiosity, eager to experiment, learn, and iterate.
• Hands-on experience creating TikTok or Reels content, and using modern editors (CapCut, Adobe Premiere, Final Cut Pro).
• Familiarity with generative-AI tools (ChatGPT, Midjourney, Adobe Firefly, Runway, etc.) and basic prompt-engineering chops.
• Creative eye for composition, pacing, and brand alignment, plus superb attention to detail.
• Excellent communication and cross-functional collaboration skills.
• Bonus: Knowledge of social-commerce ecosystems, live shopping, or shoppable video formats.

What You'll Gain

• Hands-on experience with a globally recognized brand embracing AI-powered marketing.
• Mentorship from experienced marketers and content strategists.