Business Development Coordinator

Title: Business Development Coordinator

The Business Development Coordinator is responsible for identifying, developing, and securing new business opportunities, often involving lead generation, sales strategy implementation, and relationship management with existing and potential clients for CFG's behavioral and mental health services. Research competitor activities, industry trends and consumer behaviors to identify joint partner or channel opportunities that increase brand awareness and reach new markets.

Position Requirements:

Bachelor's Degree in Business or in related field. Three to five years of marketing experience preferably within the Behavioral and Mental Health industry. Excellent verbal and written communication skills.

Responsibilities:

Lead Generation and Opportunity Identification

• Identifying and developing a pipeline of potential clients through various methods like networking, social media, and market research.

Sales Strategy Implementation

• Creating and implementing sales strategies, such as identifying new market opportunities and developing sales proposals.

Relationship Management

• Building and maintaining relationships with channel partners such as hospitals and community-based programs.

Data Analysis

• Analyzing customer appointment data, customer behavior and marketing campaign performance across different channels.

Channel Optimization

• Identifying the most effective and efficient channels to reach target audiences.

Performance Management

• Evaluating the effectiveness of marketing campaigns and identifying areas of improvement.

Reporting and Presentation

• Creating reports and presentations to communicate findings and recommendations to management.

Competencies and Skills

• Strong analytical skills to interpret data and make informed decisions
• Excellent communication and presentation skills to convey marketing strategies effectively
• Creative thinking and ability to develop innovative marketing campaigns
• Knowledge of marketing channels and understanding their effectiveness
• Understanding of digital marketing tools and software proficiency with Excel, SQL and Tableau
• Project Management Skills - ability to manage multiple projects and meet deadlines
• Organizational and Time Management- Ability to manage multiple tasks, prioritize effectively, and meet deadline.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear. The employee frequently is required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and climb or

balance. The employee is occasionally required to sit and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

I have read the above job description and agree to perform the responsibilities as described above. I understand that this job description is intended to describe the general nature and level of work performed. It is not intended to serve as an exhaustive list of all duties, skills and responsibilities required of personnel as classified.