Demand Generation Marketing Manager

As a Demand Generation Marketing Manager, you will lead the planning, execution, and optimization of integrated demand generation programs to drive qualified leads and pipeline for both enterprise and mid-market segments. You will partner closely with Sales, Product Marketing, RevOps, and Content teams to design integrated campaigns, enable SDR/AE effectiveness, and measure growth.

Key Responsibilities:

• Campaign Strategy & Execution

• Develop and own end-to-end campaigns (digital, email, paid media, content syndication, webinars, field events, etc.) from ideation to final reporting.

• Develop target audiences for each campaign and work cross-functionally to execute on content for these audiences

• Lead Pipeline Management

• Define and track metrics and funnel stages, ensuring clear SLAs with Sales / SDR / AE teams.

• Monitor lead flow, lead quality, and conversion rates. Come up with ideas to optimize and improve upon funnel velocity.

• Tool & Process Management

• Use tools like HubSpot for marketing automation and lead nurture; Salesforce for CRM and tracking; ABM tools for more targeted campaigns. Ensure data integrity, smooth handoffs, lead scoring, and clean attribution.

• Collaborate with RevOps / Operations to ensure reporting, dashboards, and performance metrics are visible and actionable.

• Content & Creative Collaboration

• Work with the PMMs and content team in creating compelling campaign copy, emails, landing pages, ads, etc. with content marketing, product marketing, and design.

• Field & ABM

• Build integrated campaigns that tie together what the field team, sales team, and other marketing teams are doing

• Provide frameworks and playbooks (campaign briefs, messaging, nurture journeys) for ABM integrated campaigns

• Integrate event leads into digital campaigns and follow-ups with the sales team

• Work with the field team on their plans to drive awareness and generate leads for trade shows, user conferences, and field events

• Collaboration with Sales

• Partner with SDRs, AEs, and sales leadership to understand field feedback, refine target accounts, and provide necessary enablement for marketing lead generation and follow-up.

• Work with the sales team to develop and iterate on integrated campaigns for their target accounts

• Testing & Optimization

• Continuously test different campaign elements: subject lines, creative, audience segments, channel mixes. Use A/B / multivariate testing.

• Use data to iterate and improve effectiveness by optimizing cost per lead, cost per opportunity, conversion rates, etc. Come up with reporting standards for campaigns.

Required Qualifications:

• 5-7 years of experience in B2B marketing, with at least some focus on demand generation.
• Strong experience using HubSpot (or comparable marketing automation tools) and Salesforce (or equivalent CRM) in a campaign / lead-gen context.
• Demonstrated ability to plan, launch, and scale end-to-end campaigns across multiple channels; experience with digital paid acquisition, email nurture, landing pages, etc.
• Excellent written communication: you write clear, persuasive copy and messaging.
• Comfortable working cross-functionally with Sales / SDR / AE teams; able to understand their needs and translate into campaign strategy.
• Data-driven mindset: experience with analytics, reporting, funnel metrics, attribution, etc. to assess campaign performance.

Bonus / Nice-to-Haves:

• Experience in SaaS or AI / tech sector.
• Experience working with enterprise sales cycles and mid-market.
• Familiarity with ABM (Account Based Marketing) strategies or tools.
• Some exposure to content marketing, creative direction, or messaging strategy.

We provide a competitive salary range for this role - which is $125,000 - $140,000 base salary plus an annual bonus. Please note this range is intended as a guide, not a guarantee. Final compensation will be based on individual qualifications, relevant experience, and the scope of the role.

In addition to salary, this position includes equity in the business, giving you the opportunity to share in the company's long-term success.

Benefits

Participation in the company's employee share options plan

Comprehensive health coverage for you and your loved ones

Life Insurance

️ STD and LTD

The opportunity to contribute to the company's 401k plan

Flexible PTO policy + 11 designated company holidays

Annual learning and development allowance

We're all about making WFH work for you - that's why you'll receive a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!

Enhanced parental leave

Company-funded fertility and family-forming programmes

Menopause care programme with Maven