Senior Product Marketing Manager

About the Role

Salary: $120K - $150K

Team members residing within the New York City metropolitan area must maintain a minimum on-site presence of three days per week.

april is looking for a Senior Product Marketing Manager who can bridge product, marketing, and client success to drive taxpayer adoption post-sale-and influence how we win new business. This role is primarily focused on B2C adoption marketing through our partners: supporting our clients' marketing teams to successfully launch and grow april-powered tax experiences inside their apps. You'll also work closely with our Sales and Client Success teams to feed real-world insights back into our pre-sale product positioning and pricing strategies. You'll be hands-on building product communications like lifecycle messaging, landing pages, and pricing materials that move the needle on sign-ups and completions. You'll wear many hats: strategist, copywriter, advisor, researcher, and project quarterback. If you want to build a new fintech category, shape how embedded tax gets marketed to millions of taxpayers, and work closely with a tight, senior team-this is it.

Key Responsibilities

• Build onboarding flows, lifecycle communications, and product marketing assets (email sequences, push, in-app, landing pages) that drive end-user adoption and engagement
• Work closely with Product, Sales, and Client Success to ensure adoption marketing is tightly aligned with product capabilities and partner goals
• Own april's value proposition, competitive differentiation, and messaging frameworks across customer segments. Create positioning documents, battle cards, and translate complex tax technology into compelling customer benefits
• Lead GTM planning for product launches, develop pricing strategies, and create sales enablement materials including pitch decks, case studies, and demo scripts. Partner with Sales on ICP refinement and qualification criteria
• Conduct competitive analysis and customer research to inform product and pricing decisions. Own customer segmentation, persona development, and track key PMM metrics including message resonance and sales asset effectiveness
• Develop co-marketing playbooks and white-label assets that help partners launch tax services. Build adoption marketing frameworks and support partner marketing teams with messaging guidance
• Own all product marketing content including website copy, product sheets, whitepapers, case studies, and lifecycle communications. Collaborate with demand generation on campaign messaging and content strategy

Experience

• 5-8 years of product marketing experience at B2B SaaS, fintech, or high-growth technology companies
• Proven track record of developing successful product positioning and go-to-market strategies
• Experience with platform/marketplace businesses or B2B2C models preferred
• Strong background in competitive analysis, market research, and customer insights
• Experience creating sales enablement materials and supporting high-velocity sales teams
• Comfortable designing customer journeys and working in new platforms and tools and willing to learn and manage our Braze instance
• You're highly cross-functional: known for being an effective communicator, running tight meetings, and aligning teams
• You thrive on small teams where strategy and execution go hand-in-hand-you're comfortable shifting between planning, writing, optimizing, and partnering with SMEs as needed
• You move fast, think clearly, and value action over perfection

About april

april is the only embedded, year-round tax platform built to power smarter financial decisions. From filing to planning to onboarding, april's white-labeled tools bring real-time tax intelligence into the platforms people already use, helping users understand the impact of every paycheck, equity transaction, or income shift, and stay on top of tax payments throughout the year. Built to handle even the most complex tax situations, april's AI-powered tax engine ingests data directly from partner apps to deliver accurate outcomes in record time-making tax planning and filing more connected, contextual, and accessible than ever. With API-first infrastructure and seamless data integrations, april helps partners deliver more value, deepen loyalty, and turn taxes into a strategic edge-for their clients and their business.