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Digital Marketing Consultant

Nexstar MediaAustin, Texas

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Job Description

Excited to grow your career?

KXAN, one of the top-performing digital advertising stations in the country, is looking for a driven and dynamic Digital Marketing Consultant to join our team. We're seeking someone who can jump in and dominate the market by leveragingcutting-edge digital advertising strategies to drive real results for local businesses. Our people are the key to our ongoing success, and this role is an opportunity to be part of a high-performance sales culture that consistently sets the standard. The ideal candidate is a strong closer, a creative thinker, and a skilled communicator who thrives in a fast-paced, goal-oriented environment. You’ll develop data-driven, multi-platform campaigns that deliver measurable success while building lasting relationships in the local business community.

What does a Digital Marketing Consultant do?

A KXAN DigitalMarketing Consultant generates digital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client’s goals and objectives.

  • Implementsdigital strategies to consistently grow revenue and exceed revenue goals.

  • Establishes credible relationships with local business community

  • Makes sales calls on prospective clients

  • Effective closer

  • Develops and executes go-to-market sales strategies and tactics that results in exceeding personal and company revenue targets

  • Prepares and delivers sales presentations to clients

  • Explains to clients how specific types of advertising will help promote their products or services in the most effective way possible

  • Provides clients with information regarding rates for advertising placement in all media.

  • Collaborates with internal teams to create impactful, multi-screen, data-driven campaigns that produce results for clients

  • Thinks outside-the-box to cultivate and develop non-traditional advertiser campaigns.

  • Utilizes multiple data points in digital advertising mediums to meet client needs from awareness to consideration

  • Performs other duties as assigned

Requirements & Skills:

  • Bachelor's degree in Marketing, Advertising,Business Analytics/Management, or a related field, or an equivalent combination of education and work-related experience

  • Valid driver’s license with an acceptable driving record

  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them

  • Strongproficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution) preferred

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