Digital Marketing Manager, Marketing - Lakeland

Description

We are seeking an experienced email marketing expert with hands-on experience utilizing Salesforce Marketing Cloud (SFMC) to develop dynamic email communications. The ideal candidate should be proficient in SFMC AMPscript language and capable of explaining product capabilities to both business and technical audiences. Certification as a Salesforce Marketing Cloud Email Specialist, Consultant, or Admin is preferred. Additionally, this role involves facilitating strategic discussions with internal stakeholders to define and document business and technical requirements based on use cases. Additional responsibilities include:

• recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
• serving as the Marketing digital channel development and implementation subject matter expert for paid search
• performance of assigned digital campaigns and projects
• effectively managing established digital channel multimillion dollar executional budgets
• promoting digital marketing through participation in department educational training and self-education opportunities
• dedicating time to marketing innovation and quality improvement
• managing special Marketing Communications related assignments

Additional Preferred Qualifications

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience
• At least four years of digital channel execution experience in Marketing or Advertising
• Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
• Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
• Knowledge of current and future trends in digital marketing and communications platforms and applications
• Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)
• Knowledge of budgetary management, metrics and reporting
• Knowledge of content management and ecommerce systems
• Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
• Knowledge of video optimization for search and performance
• Knowledge of Marketing project workflow process and digital process lifecycle
• Astute attention to detail and accuracy
• Ability to demonstrate leadership skills
• Team player attitude
• Analytical skills
• Persuasiveness and negotiation skills
• Ability to handle multiple priorities while ensuring a high degree of accuracy
• Passion for delivering great work and meaningful results
• Excellent verbal, written and presentation communication skills
• Willingness to travel up to a week at a time with overnight stays

Preferred Qualifications

• Master's degree in Marketing or Advertising
• At least six years of digital channel execution experience in Marketing or Advertising