Digital Marketing Manager, YUP

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Salary Range

$65,000.00 - $101,000.00

Overview Required Skills and Abilities Preferred Skills and Abilities

Principal Responsibilities

1. Works with leadership to develop an online marketing strategy that fits with Press objectives. Participates in relevant staff meetings, including launches, marketing meetings and author/agent discussions, and contributes online marketing information and updates to executive reports, as needed. 2. Oversees all North American social media outreach, implementing online marketing campaigns for lead general interest frontlist, key backlist, and academic/course books. 3. Manages the production of multimedia content, including video, podcasts, online banner advertisements, and D2C email campaigns, and accompanying supervision of the work of graphic and web designers, student interns, printers, video producers and photographers, among others. 4. Manages and develops blog and podcast content to deliver "Publisher's Voice" to various audiences, including consumer and media, and drives audience engagement, creating compelling story ideas and narratives, producing written or recorded content. 5. Manages relationships with external media sources as well as internal key stakeholders, including editors, publicists, marketers, and others, with a clear understanding of stakeholder goals. 6. Advises authors on online marketing strategy, exhibiting a high degree of professionalism and judgment to align their online efforts with YUP's established digital channels. 8. Establishes timely and accurate metrics for online marketing programs/campaigns that enable YUP to focus on the largest return on investments. 9. Manages assigned budget to determine best allocation of online marketing resources across different promotion vehicles. 10. Develops and maintains regular contact with online media representatives in multiple disciplines, in coordination with the Press' Publicity Department. 11. Stays on top of trends and movements in the digital marketplace, through research, attendance at relevant conferences, and facilitation of relationships with others in the online marketing domain. Required Education and Experience Bachelor's Degree plus 4 years or more experience in online marketing, book publishing, or public relations or a combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography, and video.

Job Posting Date

10/08/2025

Job Category

Manager

Bargaining Unit

NON

Compensation Grade

Administration & Operations

Compensation Grade Profile

Supervisor; Senior Associate (23)

Time Type

Full time

Duration Type

Staff

Work Model

Hybrid

Location

302 Temple Street, New Haven, Connecticut

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

Health Requirements

Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy.

Posting Disclaimer

Salary offers are determined by a candidate's qualifications, experience, skills, and education in relation to the position requirements, along with the role's grade profile and current internal and external market conditions.

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the position. Employees will be assigned specific job-related duties through their hiring department.

The University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract to its faculty, staff, and student body qualified persons from a broad range of backgrounds and perspectives. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual's sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale's Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus.