Digital Marketing Specialist

AspireBedford, New Hampshire

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Job Description

Aspire Living & Learning's Internal Mobility Policy ensures an equitable and efficient internal mobility system that aligns with the agency’s commitment to professional development and growth. This policy fosters a culture of mobility within the organization, aiming to provide employees with opportunities for career advancement and fulfillment. Please reference the Internal Mobility Policyto review the process to be considered for other jobs at Aspire Living & Learning.

Lateral Transfers: You do not need to submit an applicationat this time. You need to let your HR Partner know you’re interested in being considered for the position. Your HR Partner will be the point of contact between you, your current manager, and your hiring manager.

Promotions/ Cross-functional jobs:Please let your HR partner know you’re interested in being considered for the position and they will confirm your eligibility to apply. Once you speak with your HR Partner, please submit an application.

Job Title: Marketing SpecialistFLSA Status: ExemptLocation: RemoteReports To: Director of Marketing

Job Purpose:

The Marketing Specialist at Aspire Living & Learning plays a vital role in supporting our marketing initiatives to drive growth, engagement, and brand awareness. By connecting with audiences on an emotional level and showcasing the meaningful work of Aspire through storytelling and impact-driven marketing communications, this role will contribute to the organization’s mission and growth.

Key Responsibilities:

Develop engaging and informative content for diverse audiences. This includes blog articles, website content, eNewsletters, videos, and other marketing materials that align with Aspire’s brand and mission.

Manage and curate content for Aspire’s social media channels, including scheduling posts, engaging with our online community, and tracking performance metrics.

Assist in the creation and updating of promotional materials such as brochures, flyers, email campaigns, and digital assets.

Building and reinforcing Aspire's brand to position us as the provider and employer of choice. Ensuring consistent and impactful messaging that highlights our unique values and offerings.

Stay up-to-date with industry trends and competitors to identify opportunities for improvement and innovation.

Work closely with cross-functional teams to ensure marketing initiatives align with overall organizational goals.

Cultivate a positive and productive workplace atmosphere to enhance team morale and productivity.

Participate in and complete training sessions as delegated by management to enhance skills and knowledge relevant to the role.

Conduct training as required and assigned.

Perform any additional job responsibilities assigned by supervisors or team leaders to support the organization's smooth operation.

Accept reassignment as required.

Qualifications:

3-5 years of proven experience in marketing, content creation, and social media management.

Strong writing and editing skills with attention to detail.

Proficiency in marketing software and tools (e.g., HubSpot, Adobe Creative Cloud (InDesign, Photoshop, Adobe Premiere), and Canva) is strongly preferred.

Creative mindset with the ability to think outside the box.

Effective time management skills and ability to coordinate multiple tasks with interweaving schedules.

Excellent communication and teamwork skills.

While this position is primarily remote, occasional travel for in-person meetings, events, and content creation may be required.

Must have satisfactory background checks.

Valid driver’s license and safe driving record.

Working Conditions:

This position operates in a professional office environment.

Some infrequent day and/or overnight travel possible.

Some holiday work required to meet operational needs.

These physical and mental demands are representative of the physical and mental requirements necessary for an employee to successfully perform the essential functions of the position. Reasonable accommodation can be made to enable qualified people with disabilities to perform the described essential functions of this position.

Lift/carry up to 10 pounds; speaking; standing; sitting for long periods of time; reaching; bending; walking; reaching with arms and hands, balancing; using fingers to handle or feel. Vision abilities required by this job include close vision.

This position requires the routine use of standard office equipment such as computers, phones, copiers, fax machines, audio/visual equipment, etc.

Reasonable accommodation can be made to enable qualified people with disabilities to perform the described essential functions of this position.

Pay $75,000-85,000/YR

Below is the name and information of your HR Partners, to be contacted prior to applying for a promotion or cross-functional opportunity.

Connecticut (AS) employees: Heather Murphy, hmurphy@allinc.org

Connecticut (Child Services) employees: Wanetta Wilcherwwilcher@allinc.org

Maryland employees:Debbie Duran dduran@allinc.org

Massachusetts employees: Michelle Cutting

mlcutting@allinc.org

New Hampshire employees: Michelle Cutting mlcutting@allinc.org

Vermont employees:Judy Stermer, jstermer@allinc.org

Shared Services: Judy Stermer jstermer@allinc.org

Aspire Living & Learning believes it must play an active role in creating a community of employees that is diverse, inclusive and equitable. Our work benefits greatly from the contributions of people of color, people from working class backgrounds, women, LGBTQ people, and individuals with disabilities. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities. 

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