Digital Marketing Specialist (Search Engine Marketing)
National Safety CouncilItasca, IL
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Job Description
Save lives, from the workplace to anyplace.The National Safety Council is America’s leading nonprofit safety advocate. We focus on eliminating the leading causes of preventable injuries and deaths. Through leadership, research, education, and advocacy, NSC focuses on areas where most unintentional injuries and deaths occur. We are currently looking for a Digital Marketing Specialist (Search Engine Marketing)to join us in our mission to save lives and prevent injuries. Position Highlights:The Digital Marketing Specialist drives high-performing paid media campaigns with a data-driven, strategic approach. Lead the planning, execution, and optimization of Search Engine Marketing (SEM) initiatives across major platforms—including Google Ads, Microsoft Advertising, Meta, and LinkedIn—leveraging best practices to maximize ROI. Utilize advanced audience targeting and in-depth analytics to engage B2B segments effectively, ensuring campaigns deliver measurable business impact and align with overall marketing objectives.What You’ll Do:
- Execution (50%)
- Manage day-to-day operations of paid search, display, and social campaigns, including launches, budget oversight, tracking, reporting, and ongoing optimizations.
- Implement conversion tracking, event setup, and goal configuration in Google Analytics and Google Tag Manager.
- Prepare performance reports on web traffic, downloads, and campaign metrics for internal and external teams.
- Support additional marketing tasks and projects as needed.
- Strategy (25%)
- Develop and manage paid campaign strategies from concept through execution.
- Create marketing plans that align with business objectives and drive measurable results.
- Present strategies, vendor recommendations, and performance reviews to stakeholders.
- Analysis (25%)
- Monitor SEM trends and innovations to inform campaign improvements.
- Conduct market, competitor, and audience research to guide targeting and messaging.
- Analyze campaign data to provide actionable insights for short-term optimizations and long-term strategy.
- Use dashboards and reporting tools to communicate performance and recommend enhancements.
- Establish benchmarks and continuously measure campaign success.
- Bachelor's degree in Marketing, Advertising, Business, or relevant field, and at least 6 years of relevant experience of which should include:
- 3+ years in SEM (Google Ads, Microsoft Advertising) across paid search and display.
- 2+ years in paid social marketing for B2B audiences (Meta, LinkedIn).
- 2+ years experience with event tracking and goal setup in Google Analytics and Google Tag Manager.
- In lieu of education, at least 8 years of relevant experience.
- Strong understanding of the digital marketing landscape and multi-channel performance management.
- Excellent communication skills—both written and verbal—with the ability to present to small groups.
- Creative content development skills.
- Ability to manage multiple projects and shifting priorities effectively.
- Proficiency in MS Office Suite; Salesforce experience a plus.
- This is a remote position.
- Salary for this role is $78,000
- At least 20 PTO days accrued 1st year and 11 paid holidays
- Flexible work arrangements
- Comprehensive medical, dental, vision, and life insurance plans
- Flex spending accounts for medical and dependent care
- 403(b) & Roth 403(b) with employer match up to 6%
- Reimbursable training
- Dress for your day
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Submit 10x as many applications with less effort than one manual application.