Digital Marketing Specialist

RESPONSIBILITIES

Pay-Per-Click (PPC) Campaign Management

• Collaborate with Marketing Leadership to develop, implement, and optimize PPC campaigns across Google Ads, LinkedIn, and other relevant platforms

• Manage campaign budgets, bidding strategies, and ROI optimization

• Conduct keyword research and competitive analysis to identify opportunities

• Collaborate with Marketing Leadership to create compelling ad copy and landing page strategies to maximize conversions

• Monitor campaign performance metrics and provide regular reporting with actionable insights

• A/B test ad variations, audiences, and targeting strategies to continuously improve results

• Track and analyze lead quality and conversion rates through the sales funnel

Social Media Marketing

• Develop and execute comprehensive social media strategies across LinkedIn, Facebook, Instagram, and other relevant platforms

• Create, schedule, and manage engaging content that showcases projects, company culture, safety initiatives, and industry leadership

• Plan and coordinate social media campaigns aligned with business objectives and seasonal opportunities

• Monitor social media metrics and engagement, providing regular performance reports

• Engage with followers, respond to inquiries, and build community around the POLK Nation brand

• Collaborate with field teams and project managers to capture compelling project stories and employee spotlights

• Stay current on social media trends and platform updates relevant to the construction industry

Digital Marketing Project Coordination

• Serve as the central coordinator for all digital marketing initiatives and campaigns

• Manage marketing project timelines, deliverables, and stakeholder communication

• Coordinate with internal teams (sales, operations, HR) to align marketing efforts with business priorities

• Ensure brand consistency across all digital channels and campaigns

• Maintain marketing calendars and documentation

• Support event marketing and recruitment marketing initiatives as needed

Analytics and Reporting

• Track, measure, and report on all digital marketing activities and KPIs

• Provide insights and recommendations based on data analysis

• Monitor website traffic, lead generation, and campaign performance

• Prepare monthly reports for leadership team

REQUIRED QUALIFICATIONS

Essential Skills and Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field

• 3+ years of proven experience in digital marketing with strong emphasis on PPC campaign management

• Demonstrated expertise managing Google Ads, LinkedIn Ads, and other paid digital platforms

• Strong track record of social media marketing planning and execution across multiple platforms

• Experience coordinating complex marketing projects with multiple stakeholders

• Proficiency with marketing analytics tools (Google Analytics, platform-specific analytics)

• Strong project management and organizational skills

• Excellent written and verbal communication abilities

• Data-driven mindset with ability to translate metrics into actionable strategies

• Self-motivated with ability to work independently and as part of a team

• Creative problem-solving abilities and attention to detail

Technical Proficiency

• Google Ads and Google Analytics (certification preferred)

• Social media management platforms (Hubspot, or similar)

• Microsoft Office Suite or Google Workspace

• Basic graphic design skills (Adobe Creative Suite, Canva or similar tools)

PREFERRED QUALIFICATIONS

Highly Desirable

• Experience in construction, commercial real estate, or B2B industrial sectors

• Understanding of the construction industry landscape, buyer personas, and sales cycles

• Web development knowledge (HTML, CSS, basic WordPress or CMS management)

• SEO best practices and implementation experience

• Experience with marketing automation tools

• Additional digital marketing certifications (Google Ads, Facebook Blueprint, HubSpot)

WHAT WE OFFER

At Polk Mechanical, we invest substantially in our employees through:

• Competitive compensation package

• Comprehensive benefits (medical, dental, vision)

• Career advancement opportunities

• Professional development and training programs

• Award-winning safety culture

• Collaborative, values-driven team environment

• Opportunity to make an impact in a growing, dynamic company

LOCATION

This position is based in Grand Prairie, TX.