Digital Marketing Strategist
$50,000 - $60,000 / year
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Job Description
Who We Are:
Founded by two real estate technology veterans, Ylopo has developed a next-generation Complete Digital Marketing and Technology Platform that generates and nurtures high-quality home-buyers and sellers for its client base of real estate agents, teams, and brokerages.
There are almost 2 million real estate professionals in the U.S. who are prime prospects for our suite of superior products, including a proprietary technology that sits on top of Facebook, unleashing the most targeted and cost-effective lead generation opportunity the real estate industry has ever seen.
Key Responsibilities:
- A soup-to-nuts management of marketing tests from creation, to performance optimization, to reporting and analysis. This is a role for someone who has a general marketing background who feels like they are ready to take the next step and own their work, from start to finish.
- Create and optimize marketing campaigns across Google, Facebook, and Microsoft Ads (Search, Display, YouTube, Demand Gen, Performance Max)
- A/B test ads and strategies on both current and prospective products
- Research potential new ad ideas, including delivery methods, keywords or targeting, creative, landing pages, etc.
- Use AI and spreadsheet tools to complete and/or manage tasks, and report on KPI
Required Qualifications:
- MOST IMPORTANT: A self-starter that can manage time and balance multiple priorities without constant oversight. A proactive communicator who asks questions and can report on findings to management
- Someone who is coachable and willing to receive feedback to level up their marketing skills
- Preferably, someone from an ad agency or similar environment where they were held accountable for performance results, and/or excelled in a client-facing role
- An understanding of general marketing principles and KPI (impressions, clickthrough, conversion rate, etc.).
- Some familiarity with Google Ads and/or Google Ads Editor
- Some understanding of spreadsheet tools like Microsoft Excel and/or Google Sheets
- Some understanding of AI tools like Gemini, ChatGPT, etc.
What We Offer: $50k - $60k salary based on experience. The benefits package includes health coverage, paid vacation/sick days, and a retirement savings plan
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.