Digital Media Buyer/Marketer
Home Genius ExteriorsCleveland, OH
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Job Description
Full-Time | Hybrid Preferred (Cleveland, OH) | Remote Considered
What You'll Do
- Manage and optimize digital pay-per-lead (PPL) campaigns specifically within the home-improvement space
- Build, launch, and scale branded digital campaigns across Meta (Facebook/Instagram) and additional platforms
- Execute hands-on work inside our Meta Suite accounts — including targeting, ad creation, creative testing, and ongoing optimization
- Develop and refine landing pages to increase conversion rates and generate more qualified leads
- Expand campaigns into emerging or underutilized platforms such as Nextdoor
- Conduct ongoing beta testing on creatives, offers, and audiences
- Manage and coordinate with external partners who support cloud-based advertising or complementary digital activities
- Track and report performance, providing insights and recommendations to improve CPL and lead quality
What We're Looking For
- Must have: Digital PPL experience in the home-improvement industry or a similar high-volume lead-gen environment
- Strong hands-on experience managing campaigns inside Meta Suite (Facebook + Instagram)
- Ability to build branded campaigns (not just vendor management — you can execute directly)
- Experience advertising on platforms like Nextdoor (or strong willingness to learn quickly)
- Skilled in audience building, creative iteration, and direct-response optimization
- Ability to test, troubleshoot, and adjust campaign strategies in real time
- Strong understanding of landing page performance and conversion funnels
- Collaborative, organized, and comfortable working cross-functionally
- Ideally Cleveland-based and able to work hybrid (3 days/week), but remote candidates will be considered
Why You'll Love Working With Us
- High-impact role owning digital media strategy and execution
- A chance to expand into new platforms and build out sophisticated testing programs
- Supportive marketing team with room to innovate and grow
- Opportunity to influence national campaigns and drive real lead-generation results
- Competitive compensation, strong benefits, and long-term career stability
- Hybrid flexibility for Cleveland-based employees, with remote opportunities for exceptional talent
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.