Digital Paid Social Specialist
Castle Automotive GroupOakbrook Terrace, Illinois
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Job Description
Are you looking for a new opportunity in social? Castle Automotive Group is a multi-rooftop automotive group that also runs e-commerce operations (parts, accessories, etc.). We’re looking for a hybrid paid social / analytics pro who lives in the data but also isn’t afraid to get their hands dirty managing campaigns.
As a Digital Paid Social Specialist, you will own paid social campaigns from end to end: strategy, setup, optimization, reporting, and scaling. You will dig into the numbers, test new ideas, and work cross-functionally with creative, SEO, and operations teams. Your domain will be automotive and e-commerce — you’ll already know the levers, metrics, and pitfalls in both verticals.
Key Responsibilities
- Develop and execute paid social media campaigns (Meta, TikTok, Snapchat, Instagram, LinkedIn where relevant)
- Build audience targeting strategies (lookalikes, interest, custom, retargeting)
- Monitor and optimize campaigns: budget pacing, bid strategy, creatives, placement shifts
- Run A/B tests on ad creative, audience, copy, and formats
- Build dashboards and reports (Looker Studio, Power BI, Data Studio) to track KPIs (ROAS, CAC, CTR, CPL, etc.)
- Analyze channel performance and translate into actionable insights
- Coordinate with creative team for ad development and iteration
- Stay on top of trends in automotive, e-commerce, and paid social (platform algorithm changes, new ad formats)
- Work closely with leadership to forecast budgets, allocate spend, and plan scaling
- Oversee compliance, ad policy, and campaign QA
Required Qualifications
- 3+ years experience managing paid social campaigns
- Proven track record in automotive and e-commerce verticals
- Deep familiarity with Meta Ads Manager and other social ad platforms
- Strong analytical skills, comfortable with spreadsheets, data tools, and dashboards
- Experience with A/B testing and experimentation frameworks
- Excellent communication skills — you’ll be reporting to leadership and interfacing with creative/operations
- Ability to multitask, pivot quickly, and manage multiple campaigns concurrently
Nice-to-Haves
- Experience with SKAGs, campaign structure best practices
- Exposure to programmatic or display advertising
- Familiarity with first-party data, audience platforms, CDPs
- SQL or ability to work with data engineers
- Experience with automotive inventory feeds, DMS integrations, or dealership digital marketing
What We Offer
- 401(K) with employer match
- Major medical, dental (50% employee paid premiums)
- Vision
- Voluntary Benefits (Accident, Critical Illness, Disability, and more)
- Life Insurance
- Paid Time Off
- Employee vehicle purchase discounts
- Career advancement opportunities
- Fun work environment
Digital Paid Social Specialist: $70,000 - $85,000 per year
Compensation will be based on performance and experience; pay ranges may vary from displayed amounts
We are looking for qualified, quality people who are ready to start their career within our family. We are a drug free, EEOC, and Affirmative Action Employer. To learn more about us visit: https://jointeamcastle.com/
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.