Digital Producer
Nexstar Media Group Inc.Philadelphia, PA
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Job Description
WPHL-TV is looking for a Digital Producer!
The Digital Producer will lead the newsroom's online presence, providing accurate, engaging, and breaking news content.
- Develops and leads winning strategy for station content
- Expert understanding of Facebook, Twitter, and other social media platforms
- Expert understanding of SEO
- Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
- Use our social media and website to build and reinforce brand recognition and drive viewers to television
- Determines a story's emphasis, length, and format, and organizes material accordingly
- Research and analyze background information related to news stories in order to be able to provide complete and accurate information
- Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
- Pitches on-brand local and trending stories during morning meetings
- Shoots and edits content for on-air and digital
- Produces reports for all platforms
- Ensures that all content meets company standards for journalistic integrity and production quality
- Builds and calendars digital campaigns to promote local shows and specials.
- Writes stories for the web and other digital platforms
- Finds new ways to use social media and our website to engage with viewers
- Listens to police scanners to determine when to dispatch crews for coverage
- Updates daily news assignment plans
- Performs other duties as assigned
Requirements & Skills:
- Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
- Proficiency in Associated Press style and WordPress
- Maintain positive work environment through active team participation and cooperation with co-workers in all departments
- Responds positively to feedback
- Must be able to work independently
- Must know when to engage with management for additional support and fact checking on more detailed stories
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