Director, A&D Business Development - West

3form crafts award-winning, sophisticated, handcrafted, translucent materials that harness form, texture, light, and color for Architects and Designers to use in built environments. Our mission is to have a net-positive impact on people, the environment, and the world around us with beautiful and sustainable products. We are design-led, mission-driven, and people powered.

As the West Regional Sales Manager, reporting to the vice president of sales, you will play a pivotal leadership role, driving revenue growth and expanding our brand presence across key markets. This is a dynamic opportunity to lead, inspire, and grow a talented team of sales professionals while ensuring alignment with our values of creativity, sustainability, and performance. You’ll be a key member of the 3form sales leadership team—responsible for cultivating a high-performing sales culture and delivering business results during a period of strategic transformation.

• Lead and supervise a team of sales representatives, ensuring performance targets are met or exceeded.
• Develop and implement innovative sales strategies tailored to regional market needs, customer segments, and emerging opportunities.
• Coach and mentor sales reps through ongoing training, feedback, and professional development.
• Monitor performance metrics and analyze sales data to identify opportunities for improvement.
• Foster customer relationships by supporting the team in building strong, long-term client connections.
• Collaborate cross-functionally with marketing, operations, and leadership to optimize sales efforts.
• Recruit and train new sales team members to enhance team capabilities and success.
• Travel regularly throughout the Western U.S. and Canada, as well as our headquarters in Salt Lake City to support your team and customers and collaborate with cross-functional teams (25%–50% travel required).
• Capable of carrying and walking with 35lbs, including walking up and down stairs

About you:

You understand the complexities of leading lean teams—the scrappy workarounds, sophisticated solves, and everything in between. You bring a hands-on, empathetic leadership style and hold yourself and others to a high standard of excellence. You’re excited about the people-development part of your role: coaching, mentoring and inspiring the team. You’re passionate about architecture, design, and the built environment, with the ability to connect with creative professionals. You’re motivated by a mission, and you’re excited to work with products that make a positive impact on people and the planet.

• 5+ years of sales management experience, with a proven track record of leading successful, high-performing sales teams. 
• 10+ years of experience in the architectural, design, or building materials industry.
• Deep understanding of the sales process within the A&D community.
• Demonstrated success in mentoring and developing talent, building strong team culture, and driving results.
• Excellent interpersonal, communication, negotiation, and organizational skills.
• Proficient in CRM systems and data analytics tools.
• Bachelor’s degree required; advanced degree or relevant certifications are a plus.

To learn more about 3form, please visit 3-form.com.