Director, Product Marketing (Remote)

We are seeking a dynamic, collaborative, and strategic Director of Product Marketing to lead our product marketing strategies and drive revenue growth in alignment with corporate goals. This leadership role is pivotal in shaping our product narratives, executing go-to-market strategies, and ensuring our solutions resonate with target audiences.

The Gig:

Strategic Leadership

• Develop and execute comprehensive product marketing strategies that align with Businessolver's vision and market objectives.
• Lead the planning and execution of product launches, ensuring timely delivery and cross-functional alignment.
• Conduct in-depth market research to identify trends, customer needs, and competitive positioning.
• Craft compelling product messaging that differentiates Businessolver in the benefits administration landscape.

Cross-Functional Collaboration

• Work closely with Sales Consultants, Strategic Advisors, and Subject Matter Experts (SMEs) to gather accurate and up-to-date information for proposals.
• Collaborate with product management, marketing, and revenue teams to ensure cohesive strategies and execution.
• Partner with Sales Enablement to ensure training and education efforts are aligned, grow sales, and improve win-rate.

Market Analysis & Positioning

• Monitor competitive landscape for features, offerings, pricing strategies, and unique value propositions that position Businessolver with short- and long-term competitive advantage for each product.
• Collect field-level feedback and act on findings to continually innovate and optimize product marketing initiatives.
• Have a deep understanding of buyers, current customers, and participants - how they buy, how they engage, and how their overall experience can continue to evolve to meet ongoing needs.

Team Development

• Manage and mentor a team of product marketing professionals, fostering a culture of continuous improvement and professional growth.
• Encourage innovative approaches to addressing opportunities and problems, planning and driving the implementation and acceptance of change.

What you need to make the cut:

• Bachelor's degree preferred
• 7-10 years marketing experience preferably in B2B technology or SaaS
• 5+ years' in a product marketing, sales engineering or product management role with demonstrated experience in product launch plans and lifecycle management
• Knowledge of and experience in benefits and health technology industry preferred
• Proven ability to develop and execute product marketing plans that meet specified goals and objectives
• Must be comfortable defining and conveying value of products and technologies to buyers and decision makers
• Must have impactful communication skills - Expresses thoughts and ideas in a clear, succinct and compelling manner, adjusting language to engage the audience effectively
• Proficient in MS Office applications including Word, PowerPoint and Excel
• Excellent written, verbal and visual communication skills
• Collaborative and positive attitude a must!

The pay range for this position is $111,000.00 - $173,000.00 per year (pay to be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data).

This role is eligible to participate in the annual bonus incentive plan.