Director, Marketing Operations

About the role

As the Director, Marketing Operations, you will inspire and lead multiple teams within Marketing Transformation that play critical roles within the Marketing and Operations ecosystems. These teams are responsible for asset management and strategy, static and AV/motion creative versioning, project management and strategic operations. Your expertise will be used across all departments to create process and operational understanding needed to scale and meet the needs of Crunchyroll's growing businesses.

At Crunchyroll we follow a hybrid schedule with three days a week in the office. We are considering candidates who are based in Los Angeles.

• Project Management Leadership
• Lead a team of project managers responsible for end-to-end campaign delivery across global marketing projects.
• Establish and improve standardized workflows, templates, and QA processes that improve speed, clarity, and cross-team agreement.
• Define and track goals around project delivery, operational throughput, and team performance.
• Partner with Creative, Brand, and Strategy teams to translate campaign priorities into relevant project plans with clear ownership and dependencies.

Creative Versioning & Localization Oversight

• Oversee the Versioning and Localization team managing the high-volume output of multi-language static and A/V assets across markets.
• Build scalable creative delivery pipelines that support parallel production across multiple territories, ensuring, high-quality creative execution.

Operational Process Design & Optimization

• Lead process transformation projects that refine collaboration between Marketing, Production, and Metadata teams.
• Identify bottlenecks, propose automation opportunities, and establish operating models for campaign planning and delivery.
• Lead the evaluation and adoption of project management tools and asset-tracking systems (e.g., Airtable, Google Workspace, Adobe Creative Suite) to ensure visibility, data accuracy, and accountability across teams.

Strategic Marketing Transformation

• Bring a data-informed approach to measuring efficiency, resource allocation, and creative return on investment.
• Champion experimentation and continuous improvement, encouraging a culture where iteration, and learning are part of the operational DNA.

People & Team Development

• Directly manage two team leads and provide dotted-line leadership to a broader team of approximately 11 staff (mix of FTEs and contractors).
• Foster an environment of clarity, and collaboration where creative and operational professionals can grow together.
• Coach leaders to balance creativity with structure, empowering them to make data-driven and scalable decisions.

About You

• 12+ years of experience in Marketing Operations, Creative Production, or Creative Services within the entertainment, gaming, or streaming industry.
• Experience leading diverse teams across project management and creative versioning/localization functions.
• Expertise building or scaling creative delivery pipelines in high-volume production environments
• Experience with creative operations, localization workflows, and marketing processes.
• Fluent in tools such as Airtable, Google Workspace, and Adobe Creative Suite;
• Familiarity with metadata management and digital asset management systems.
• Strategic, systems-oriented thinker who can bridge creative and operational worlds.

What You'll Bring to the Team

• Experience creating understanding across creative, production, and asset management workflows.
• A history of building structure where none existed, driving adoption of new processes.
• The ability to balance creative empathy with operational thoughtfulness.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid