Director, Media and Production

The Director of Media and Production is responsible for shaping and executing a content strategy that brings the FIT House of Brands (F45, FS8, and Vaura) to life through powerful visual storytelling, high-impact production, and innovative media formats. This role will lead the end-to-end production process, creative direction, and operational execution of all photo, video, and audio content—elevating brand presence across digital, social, and owned channels. This leader will build and manage a high-performing in-house production team, collaborate cross-functionally with marketing and creative teams, and ensure all content meets the highest standards of quality, consistency, and brand alignment.

KEY RESPONSIBILITIES

Production Oversight & Execution:

• Lead the end-to-end production process—from concept development, scripting, and storyboarding to post-production and final delivery.
• Oversee a robust pipeline of content across all formats (campaigns, social, digital, broadcast, internal communications), ensuring projects are on time, on budget, and on brand.
• Manage internal and external production teams, including producers, editors, videographers, photographers, and freelancers.

Creative Leadership & Content Vision:

• Serve as the creative lead for all video, photo, and multimedia production—ensuring content quality, storytelling, and visual identity align with brand positioning and marketing objectives.
• Champion a content-first mindset across the organization, advocating for best-in-class creative that supports brand growth, member engagement, and community impact.
• Define and drive the overarching production strategy across F45, FS8, and Vaura to deliver premium, brand-elevating content across all platforms.
• Identify new content revenue streams via emerging platforms of existing partnerships.

Content Monetization:

• Lead the growth and monetization strategy for YouTube across all brands, optimizing content for revenue generation, discoverability, and community engagement.
• Develop and execute an Online Video strategy that supports brand storytelling, campaign objectives, and conversion-focused performance.
• Collaborate with marketing and paid media teams to create assets optimized for various platforms (Ex.  CTV,  YouTube pre-roll, and OTT)—bridging the gap between brand and direct response content.
• Analyze video performance metrics and audience behavior to inform ongoing content programming and monetization strategies.

Podcast Development & Execution:

• Lead the strategic development, production, and launch of FIT’s first podcast, serving as a new brand voice platform across F45, FS8, and Vaura.
• Oversee all aspects of podcast production—from concept development and host selection to scripting, recording, editing, publishing, and promotion.
• Collaborate cross-functionally with content, PR, and social teams to drive podcast distribution, grow audience reach, and amplify key brand stories and thought leadership.

Team Management:

• Directly manage and mentor the in-house Content Producer, ensuring alignment with brand goals and campaign priorities across F45, FS8, and Vaura.
• Lead the recruitment, onboarding, and development of a dedicated Podcast Producer to support the end-to-end execution of FIT’s podcast strategy.
• Oversee the relationship and output of the external production agency, ensuring deliverables meet brand standards, timelines, and budgets.
• Identify future talent needs and scalable team structures to support growing media and production demands across the FIT House of Brands.

Requirements

• 6+ years of experience in creative either in-house or at creative agencies
• Minimum 3 years of management experience, including hiring and management of full time staff, contractors, agencies, etc. 
• Strong project management background
• Proven success in developing and implementing an innovative and successful content strategy
• Ability to work with a range of stakeholders throughout a creative process 
• Provides clear strategic direction and willing to make tough decisions when needed
• Excellent communication skills

Benefits

• Exceptional Medical, Vision and Dental benefits
• Competitive salary, based on experience
• 401(k)
• Flexible, Unlimited PTO
• Casual dress and laid-back work environment
• Fun, fitness and health orientated environment

F45 is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.